Dr. Poonam Anand Gurleen Kaur Bhatia Associate Professor B.Tech (Civil) 4th year Delhi Technical Campus 35318003416 INTRODUCTION • Voluntary association of individuals • Works on the principle of mutual help and welfare • Help people move forward in a collective way • Seek a balanced adjustment between collective spirit and individual rights FEATURES • Voluntary and Open Membership • Democratic Member Control • Member Economic Participation • Autonomy and Independence • Education, Training and Information • Cooperation among Cooperatives • Concern for community • Sources of finance • Service motive ADVANTAGES • Easy formation • Open membership • Democratic control • Limited liability • Elimination of Middlemen’s Profit • State assistance • Stable life DISADVANTAGES • Lack of capital • Lack of efficient management • Lack of unity among members • Lack of motivation • Political interference • Difficult to maintain business secrecy TYPES • Consumers’ Co-operative Society • Producers’ Co-operative Society • Co-operative Marketing Society • Co-operative Credit Society • Co-operative Farming Society • Housing Co-operative Society CASE STUDY OF IFFCO ABOUT IFFCO • Multi-state cooperative society • Engaged in the business of manufacturing and marketing of fertilisers • Reached to more than 5.5 Crores farmers in India. • 19% market share in Urea and around 29% market share in complex fertilisers • Net worth of $2.3 billion as on March, 2018 MISSION • Provide farmers with high quality fertilisers • Make plants energy efficient • Commitment to health, safety, environment and forestry development To acquire, assimilate and adopt reliable, efficient and cost effective technologies. • Foster a culture of trust, concern and openness MEMBERSHIP • No individual • National Cooperative Federations • State level Cooperative Federations • District, Regional and Primary Cooperative • Primary Agricultural Cooperative credit • National Cooperative Development Corporation • Government of India • Public Financing Institutions PRODUCTS DISTRIBUTION PROCESS IFFCO PRODUCTION AREA OFFICE SUB AREA OFFICE WAREHOUSE SOCIETIES FARMERS STRENGTH • Government cannot go against farmers • Demand is more than the production capacity • Government ensures the availability of raw materials at reasonable price • Plants with latest technology and healthy condition Weakness • In case of less demand in the co-op channel company ends up with higher stock inventory • Prices of the products cannot be raised OPPORTUNITY • Reduce energy consumption for per MT of Urea • Reduce fixed cost per MT of Urea by enhancing its production capacity • Entered into a long term agreement with Australia Threats • NG supply does not meet the present requirement of the country • Problems in NG supply will be reflected in IFFCO production • Unstable rate of rock phosphate in international market FINANCIAL PERFORMANCE PRODUCTION PERFORMANCE SALES FINANCIAL ANALYSIS OUTCOMES Majority of the farmers use IFFCO products and rest use other including Tata, Narmada and Others. • Most of the farmers select the fertilizers on the basis of brand and second major criteria is availability. • 70% of the farmers desired 50kg pack and rest 30% prefer 25kg pack. • 90% of the farmers desired for the plastic bag and only 10% for the jute bag due to its moisture controlling property and reusability and strength. • In a village about 60% farmer meetings, 15% field day, 10% socioeconomic and 15% other promotional programmes were organized by IFFCO. • Farmers are satisfied with IFFCO fertilizers. REFERENCES • Roy, A., 2016, A STUDY ON DISTRIBUTION CHANNEL MANAGEMENT OF IFFCO. Orissa University of Agriculture and Technology. • Rananavare, A.M., "The Role Of Cooperative Societies In The Economic Development Of India" • Sahu, H., 2015, CUSTOMER VALUE EVALUATION OF IFFCO FERTILISER., Orisha institute of agriculture & Technology, Bhuwneshwar. • Suri, D.K. and Singhal, S., (2013) ”Comparative Analysis of Financial Performance of Indian Farmers Fertiliser Cooperative Ltd. (IFFCO)” VSRD International Journal of Business and Management Research Vol . 3 No. 6June 2013/217 e-ISSN: 2231-248X,p-ISSN : 2319-2194VSRD International