REBRANDING

MNS GARAGE

Oleh : Ahmad Nasruddin Mohd

Nadzari

4 April 19
MNS Garage Background Study

MNS Garage is a store that selling

car accessories and auto spare parts
store to the car enthusiasts.
MNS Garage supplied the accessories
for people who wants to beautify their cars
in the legal way. The store is offering the
car enthusiasts the reasonable prices
compared to the others shop.
MNS Garage is selling the parts
online from using only social media to gain
customer that easily can buying online
without going outside.
 CLIENT PROFILE
Mohd Nazri Bin Shafie

• 27 February 1981 (38 years old) • VISION : To reach more car

enthusiast and be
• He was a foremen in the back outstanding shop for selling
days, after graduating from car accessory parts online.
Politeknik Kuantan.
• He set up the business in the
late of 2016 in the facebook on a • MISION : To create the most
small scale business that based compelling car accessory
on Maran, Pahang company of the 21st century
by transforming the
• The business growing behavior of buying in real life
marvellous and he created a to digital.
company that called MNS Garage
• But today, he want to step up the
game and want to be
outstanding in the car
accessories field.

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 PROBLEM STATEMENT

• MNS Garage did not spend enough

time or money on solid branding. It
creates problems in graphic design in
future.
• MNS Garage should let a graphic
designer to create the logo, website
and marketing materials.
• MNS Garage often to be penny wise and
did not seriously integrate graphic
design at the beginning of a process.
DESIGN PROBLEM

• Low exposure to the other car

enthusiasts to buying parts.
• Not having a strong corporate
identity for reaching many people
and build the identity.
• Lower visualization of the product
that they sell on the social media
platform and the brand itself.

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 OBJECTIVE OF RESEARCH

• To create various of techniques to be

used in creating a branding
• To reinvent themselves to be a
professional look of the branding
• To ensure the creation of a consistent
and recognizable brand.
 SIGNIFICANCE OF RESEARCH

• Gain attention car enthusiasts to beautify

their cars in legal way
• Making MNS Garage branding more
interesting with complete Corporate Identity
System
• Deliver a splendid research about car
accessory in Graphic Design
• To escalate the brand in business world with
new competitor

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SCOPE OF RESEARCH

Target Audience Demography Limitation

Car Enthusiasts Malaysia Netizen 23 – 40 years old

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 PLAN OF ACTION - Timeline
2019 Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2019
Today

Preproposal Preparation 3/1/2019 - 3/21/2019

Preproposal Presentation 3/22/2019 - 4/4/2019

Interview and Survey for Data Collection Usage 4/10/2019 - 5/20/2019

Data Analysis 4/14/2019 - 5/10/2019

Creative Brief Preparation 5/15/2019 - 6/23/2019

Sketching 5/16/2019 - 7/25/2019

Designing 5/20/2019 - 8/17/2019

Mock Up & Developing Ideas 6/23/2019 - 9/26/2019

Launching 10/24/2019 - 11/5/2019

11/5/2019 -
Exhibition
12/31/2019
PLAN OF ACTION - Budget

Item Price (RM)

Thesis Printing 100

Test Print 200

Mockup 250

Booth Exhibition 700

Design Materials 500

TOTAL 1750
 POSSIBLE DESIGN STRATEGY + OUTCOME

• Create an exposure for attracting car

enthusiasts in social media
• Create a strong corporate identity and
build the image of the company
• Making the new concept for the company
and getting higher exposure about the
company
• Create brand loyalty for the existing
customer.
• Create the new platform for selling the
parts beside social media

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THANK YOU
Ahmad Nasruddin Bin Mohd Nadzari

017-9400056

ahmad26nasruddin09@student.usm.my

https://ahmadnasruddn.wixsite.com/ahmadnasruddn