FRUIT AND FUN CHOCOLATES

FRUIT AND FUN CHOCOLATE

FRUIT N FUN CHOCOLATE IS ONE OF THE
HIGHEST SELLING CHOCOLATE VARIENT OF
AVOLDEL CHOCOLATES.
AVOLDEL CHOCOLATES ONE OF THE LEADING
CHOCOLATES MANUFACTURING COMPANY OF
FRANCE IS SEEKING ITS MARKET IN INDIA
SINCE 2018.
THE COMPANY TARGETS BASICALLY THE
CHOCLATE LOVING KIDS,TEENS IN VARIENTS
SUCH AS DARK CHOCOLATE,FRUIT N
NUT,CARAMEL FILLINGS.
CAMPAIGNING PLAN
AVOLDEL CHOCOLATES INITIALLY PLANS TO
TARGET ONLY THE RESOURCE RICH URBAN
POPULATION OF INDIA WITH PRODUCT
VARIENTS OF 100 AND 200GM RESPECTIVELY
WITH PRICE RANGING FROM RS.300 AND 500
RESPECTIVELY.
THE COMPANY PLANS TO TIE UP WITH
IBN7,AAJTAK AND ZEE NEWS FOR PROMOTIONAL
AND ADVERTISEMENT CAMPAIGNS.IT INITIALLY
ALSO HAS PLANS FOR ADVERTISING AIR
PROMOTION WITH 93.5 MYFM.
COMPANY BACKGROUND
AVOLDEL CHOCOLATES FOUNDED IN 1980 HAS
GRABBED A GOOD MARKET SHARE IN ENTIRE
EUROPEAN CONTINET AND FOCUSES ON AISA
THROUGH MARKET CAPITALIZATION ON INDIAN
AND CHINESE MARKET.
THE COMPANY TARGETS THE MAJORLY YOUTH
POPULATION OF INDIA AND FOCUSES ON THE
YOUTH THROUGH CAMPAIGNS IN SOCIAL SITES BY
HAVING A COLLABORATION WITH FACEBOOK INDIA.
TODAY THE COMPANY EARNS AN ANNUAL PROFIT OF
$230 MILLIONS ANUALLY.
CAMPAIGNING GOALS
 THE FIRST AND FOREMOST GOAL OF THE
CAMPAIGN IS TO CREATE AWARENESS IN THE
PUBLIC RELATED TO THE NEW PRODUCT
LAUNCHED.
 THE COMPANY INNITIALLY TARGETS TO ENTER
THE US$ 1,495 MILLION CHOCOLATE MARKET OF
INDIA.
 THE COMPANY ALSO WANTS TO INITIALLY
CREATE ITS BRAND FOCUSING ON THE
ESTABLISHED PLAYERS AND THE THREATS THEY
POSE SUCH AS NESTLE,CADBURY,AMUL ETC.