ECO WATER

CASE
SUBMITTED TO: PROF. SHARIEF MAKLAD

FROM: AKHIL CHOUDHARY

COURSE: MKM(MMT)

STUDENT ID: 112559190

 CONTENT
• RECENT CONTEXT
• BASE CASE
• ADDRESSING THE QUESTION OF GROWING MARKET SHARE
• RECOGNIZING THE NEED OF HOUR
• EXAMINING THE EFFECT OF IMPLEMENTED STRATEGIES
RECENT
CONTEXT
 RECENT CONTEXT

Small investments turned out big for Eco Water

• Started with an initial sum of $20,000

• Eco water generated some revenue in1 year by selling purity || units in 13 country gulf coast
regions of Texas.
• Still organization hasn’t been able to spot an sufficient sales record and customer acquisition
BASE CASE
 BASE CASE

Eco Water couldn’t take over a major market share regardless

of generating a good revenue

• Company is having very restricted sales access in the market.

• No distribution network with retailers or other distributers.
• No industrial contracts with residences, agencies or learning institutions.
• The sales team of company lacks efficacy in terms of selling techniques.
• So far company has managed to sell only 20 units per sales person per month.
• Competitors are offering approximately similar pricing for their products which is holding
back Eco Water to grow market share.
 ADDRESSING
THE QUESTION
OF GROWING
MARKET SHARE
 ADDRESSING THE QUESTION OF GROWING MARKET SHARE

Eco Water should redesign its business model to turn into a market
leader with increasing profits

• Eco Water as a brand name, needs to be sited aptly in the market

• Company has to embrace certain marketing activities to mark their visibility in order to be
simply identified by new customers.
• Company needs to work on its sales team’s fiscal and skill development by organizing some
training sessions for them.
• Compensation for sales team must to be improved.
• Company should acquire new prospective market sections E.g. restaurants, residential
areas, hospitals and learning institutes.
• Connections with retailers and merchants in other local areas.
RECOGNIZING THE
NEED OF HOUR
 RECOGNIZING THE NEED OF THE HOUR

Instant measures necessary to increase the market share and profit ratios

Goal Setting
To boost the market share and revenue generation of Purity || Naturalizer Water Unit

Brand positioning

Eco Water must commence campaign for Purity || on a number of media platforms to mark their visibility
among consumers.

Print Media Digital Media Outdoor Media

• Purchasing media spaces in
local magazines.
• Distribution of brochures and
flyers in segmented market.
• Search engine optimisation • Setting up a Kiosk at malls
and promoting on social and other public places to
media platforms for promotion. provide demo of the Purity ||.
• Launching a website for
specific information on Purity
|| and its online orders
 RECOGNIZING THE NEED OF THE HOUR

Instant measures necessary to increase the market share and profit ratios

Financial and skill development of company’s sales team

External trainers Sales will be Another training Distribution of

Q3
Q1

Q2

Q4
must be hired to given fixed will be held in annual sales
train sales team monthly order to measure bonus among the
on ways to incentives. In the impact of team.
increase their addition, an previous training
efficiency while annual sales and to train with
acquiring a bonus will be updated skillset.
potential client. shared among
the team.
 RECOGNIZING THE NEED OF THE HOUR

Instant measures necessary to increase the market share and profit ratios

Signing up with retailers and distributers in other local areas

Corporate meet-ups will be conducted inviting potential retailers, distributer and plumbing service
providers in nearby areas where consumers can be acquired.

These retailers and distributers would be an important asset in

promoting Purity || through word-to- mouth promotion
ANALYZING THE
IMPACT OF
IMPLEMENTED
STRATEGIES
 Analyzing the impact of implemented strategies

Eco Water will take entry in the new markets more confidently

It will become more easy to pitch potential segments like restaurants, residential areas,
hospitals and learning institutes.

After the implementation of strategies of strategies Eco Water will be one of a recognized
brand in the market.
Hence, It’ll be simpler for them to convince consumers with the benefits of Purity ||
Naturalized Water Unit.
THANK YOU