SWOT

• Simple and intuitive approach for evaluating a

company’s overall business condition.
• Strengths, Weaknesses, Opportunities, and
Weak nesses , these factors organized in
matrix based on whether they are internal or
external ,and whether they are favorable or
not
 Favorable factors Unfavorable factors

Internal
Strengths Weaknesses
Company
factors analysis

External Opportunities Threats Market

factors Analysis
 The Five Forces framework
• Industry based analysis of the competition
• Strategic level decision tool to assess the
industry
• Competitiveness can be analyzed by five
forces
 Bargaining power of
New entrants
customers(Buyers)

Competitors

Bargaining
Substitutes
power suppliers
 Product - Market growth framework( Ansoff growth vector)

• Practical approach to evaluate market

opportunities by linking segments to product
development.
Current customers New customers

Market Market
Current Products
penetration development
Product Diversification
New Products
development
 Product Life Cycle
Sales/
Profit

Sales

Profits
Time

Introduction Growth Maturity Decline

Market Small/nil Growing Large Contracting
Sales Low High Flattering Moderate
Competition Low Moderate High Moderate
Costs High Reduced Lowered Increases
Focus Awareness Market share Retention Transition

Sources : 1.Sakhshi Bakhshi

2.Mullor-Sebastian, Alicia. “The Product Life Cycle Theory: Empirical Evidence.”
Journal of International Business Studies 14.3 (1983): 95–105.