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— MARK TWAIN

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INDIA IS A COUNTRY OF
STORY-TELLERS AND OUR
DESIGN THINKING
PROCESS AS WELL IS
UNIQUE AS OUR CULTURE

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PREPARE

Point-blank
Look around Focus on VISUAL that relate to
Related your audience

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 WHAT IS DESIGN THINKING

‘Design thinking is an amalgamation of science, art and design that fosters

innovation within an organisation or an economy and helps it achieve success
step by step but we must not forget that there will always be problems that
cannot be solved due to lack of technology’
- Shanmugh Natarajan, Executive Director and Vice-President
(Products). ADOBE SYSTEMS
 THE STAGE HAS BEEN SET SO FAR…

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Reference : The basics you can find anywhere 5 Steps To Successful Storytelling Published on April 5, 2014 Featured in: Marketing & Advertising
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 FACT

RATHER IT IS A PROBLEM-SOLVING METHOD WHICH CAN RELATE TO ANY ONE.

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Why does this matter to your audience?

Where are you taking them?

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Who | What | Where | When | Why

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 3
Images are
a great tool
for showing
context

THE PLACE, FACE, SYMBOL

GIVES REFERENCE
TO YOUR IMAGINATION
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Visualize key messages

A picture is worth a thousand words…
Make a statement
Using all those images to convey

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Know the end
at the beginning

Start with a clear outline and

always progress towards a do-able
conclusion

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What do you want your audience to remember?

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 “
“The most powerful person in the world is the story
teller.” The storyteller sets the vision, values and
agenda of an entire generation that is to come.

— STEVE JOBS
CO-FOUNDER OF - ALSO PIXAR OTHER THAN APPLE AND NEXT

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