Beruflich Dokumente
Kultur Dokumente
METHOD
Objective and systematic process of gathering, recording
and analyzing data for making effective business decisions
Business Decision
Research is
• Unbiased
• Structured
• Sequential method of enquiry
• And directed towards a clear implicit or explicit objective.
Basic or pure-research:
Expand the limits of knowledge or to develop concepts and theories.
Applied research:
Conduct when a decision related to a specific real-life problem.
Exploratory research:
Researcher gain better understanding of the concept and provides direction
in order to initiate a more structure research.
Conclusive research:
Authenticates the propositions revealed by exploratory research.
Types of Research
Descriptive research:
Describing the data and characteristics about object / situation / concept
under study.
Causal research:
Explores the effect of one or more thing on other.
Instrument Design
Pilot Testing
Data Collection
Research Reporting
Management dilemma
• Soft drink manufacturer want to test the acceptability of fruit based juices
to his product portfolio.
Sampling considerations
• Representation of sample selection from population (probabilistic and
non probabilistic.