Beruflich Dokumente
Kultur Dokumente
Principle of Editing
HEADLINE
LEAD
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The principles of Good News
Editing:
Accuracy
Attribution
Brevity
Clarity
Readability
Sharp observation
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Principles of Editing
headline;
lead.
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HOW TO WRITE THE HEADLINE
Banner head
Side heads
Kicker (eyebrow)
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BANNER HEAD Banner headlines are attention
grabbers. They set the tone, and are used sparingly.
The banner head is set the full-page width at the top
of a news page to draw attention to the lead story of
that particular page.
Avoid using a semicolon in a one line head. Example: Principal makes presentation;
discusses attendance policy Avoid beginning headline with a verb.
Use only well known abbreviations. (YMCA, NBA, NFL) Don’t begin headline with
a number (spell out) Use information from your lead when writing a headline for a
feature story. Use active voice. Use full names unless the person is well known.
Example: Pioneers down Lancers, 3-0, in muddy, defensive battle before standing-
room crowd Win Clinches district berth
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Let’s start at
the beginning
with … LEADS.
Let’s talk about
Leads
Lead:
Most important information. Focus on newest
information. Focus on the future.
What?…
When?…