BrandWagon MeghaThakur 50

Bhatinda Ho Ya Beijing Desi Chinese Ka Ek Hi King – Ching’s!
Name : Megha Thakur

Serial No : 50
Application No : 39122
What is the need the brand is solving for the customers?
Who is the typical customer the brand is targeting?
What is the category the product is competing in?
Points To Be Covered What are the competing brands in the category?
What is the market share of the brand?
Who is the customer and consumer of the brand?
What are the brand extensions, if any?

Ching’s
SECRET
 It is an Indian brand which
provides the flavour of Chinese
spices blended with Indian masala
in its products.
 Owned by Capital Foods Private
Ltd.
 Here is an image of TVC of
Ching’s Schezwan chutney.
Need of the customer solved by the brand
 The brand ensures that the consumers experience  For health conscious people with busy lifestyle can totally
authentic Chinese flavours. count on this brand for healthy food options like Instant
soups and noodles with raw vegetables.
 The brand caters to the consumer’s instant hunger needs
with its wide range of instant cook ups, chutneys and  All the products have been priced at a reasonable rate
sauces keeping in mind the average disposable income, targeting
lower middle class, middle class, upper middle class and
upper class.
Target audience
 As per the ad, the core target group for the brand is 18 – 35  Behavioural characteristics of target audience - Busy
years. lifestyle, fitness conscious.
 The brand features Bollywood star “Ranveer Singh” in its ad  Conveniently positions its products catering to the
commercial which is shot like a Sci-Fi film. needs of all genders.
It’s advertising strategy shows it hopes to capture
mass audience across India.
Product Category
 Ching’s Schezwan Chutney -- Food Sector
Competing Brands
Source : Google Images

Market Share
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BrandWagon MeghaThakur 50

Hochgeladen von

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Verfügbare Formate

Bhatinda Ho Ya Beijing Desi Chinese Ka Ek Hi King – Ching’s!

Name : Megha Thakur

Who is the typical customer the brand is targeting?

What is the category the product is competing in?

Points To Be Covered What are the competing brands in the category?

What is the market share of the brand?

Who is the customer and consumer of the brand?

What are the brand extensions, if any?

Source : Google Images

John Wastson Max Jones Tony Wilson

Programmer Manager Designer

abcd@company.com abcd@company.com abcd@company.com

Get a modern PowerPoint

Step Step Step Step

Get a modern PowerPoint Presentation that

You can simply impress your audience and add a

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