SCHOOL OF ECONOMICS DAVV

MBA (Financial Services III semester)

MARKETING MANAGEMENT
ASSIGNMENT
ON
PRODUCT CLASSIFICATION
SUBMITTED BY
AMISHAPORWAL
ANEEPOKHARNA
ALISHA QURESHI
AKSHAYCHOURASIYA
AMAN SEVKANI
 TABLE OF CONTENT

 Meaning And Definition Of Product

 Classification Of Product
 Durables Goods
 Nondurable Goods
 Services
 Consumer Goods
 Industrial Goods

 PRODUCT

MEANING AND DEFINITION

A Product is anything that can be offered to a market

for attention, acquisition, use or consumption that
might satisfy a want or need. It includes physical
objects, services ,persons ,places ,organizations and
ideas.
 CLASSIFICATION OF PRODUCT

Convenience goods
Shopping goods
Specialty goods
Unsought goods

Material Capital Supplies and

and Parts Items Services
Raw Materials Installation Supplies
Manufactured material Accessory Equipment Business Services
and parts
 On Basis Of Durability
 Durable Goods- These are tangible consumer goods
that are used over an extended period of time and
that survive many uses.
 Require more personal selling and service.
 Nondurable Goods
 These are consumer goods that are normally consumed
in one or a few uses.
 Purchased frequently
 Strategy : availability , low priced , heavily advertised.
Services

Services are activities, benefits, or

satisfaction that are offered for sale.
 Intangible product
 Requires more quality control and credibility.
 Consumer Goods Classification
Consumer goods are those bought by final consumers
for personal consumption .

Convenience Goods - These are consumer goods and

services that the customer usually buys frequently,
immediately and with a minimum of comparison
and buying efforts.
Shopping Goods
Shopping Goods are consumer goods that the
customer in the process of selection and purchase
usually compares on such basis are as suitability,
quality, price and style .
 Specialty Goods

 These are consumer goods that have unique

characteristics or brand identification for which a
significant group of buyers is willing to make a
special purchase efforts.
Unsought Goods
These are goods that consumer either does not
know about or knows about but does not
normally think of buying.
Industrial Goods
These are those goods which are bought by
individual or organizations for further
processing or for use conducting business.
Material and Parts

 These are industrial goods that enters the

manufacturer’s product completely
 They fall into two classes –
o Raw material

o Manufactured material and parts

Raw material

Raw Material Farm Products

Manufactured material Natural Products

and parts
Manufactured material and parts

Raw Material Component Material

Manufactured material Component Parts

and Parts
Capital Items
These are industrial goods that enter the
finished goods category partly. they include
two groups :installations and accessory
equipments.
Capital item includes
•Installations
•Equipment
 Suppliers and Services
These are industrial goods that do not enters the
finished product at all.
 Suppliers includes operating supplies (lubricants,
coal, typing paper, pencils) and maintenance and
repair items (paints, nails, brooms).
 Business Services

It includes-
 Maintenance and repair services
 Business advisory services
