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Communication

media
channel
GROUP-9

GROUP 9
OBEJECTIVES:

Objectives:
1. CROSSWORD PUZZLES
2. DISCUSSION
3. QUESTION AND ANSWER

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__M___I__T___ 3
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COMMUNICATION
=Communication is simply the act of
transferring information from one place,
person or group to another.
=Every communication involves (at
least) one sender, a message and a
recipient. This may sound simple, but
communication is actually a very
complex subject.
=A process by which information is
exchanged between individuals through
a common system of symbols, signs, or
behavior

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These communication facts are
just going to surprise you. Have 2. Listening and vision also
a look.
have conflicts
-We process images faster
1. Facial expressions matter
way more than words. We can only listen
-We care very less about our and store 7 bits of information
expressions; our focus is
words. What if I tell you that at a single time. While our
more than half of what you vision stores the images seen
said just doesn’t matter
because your expressions forever in our long term
weren’t aligning with your memory. We are more likely to
words.
remember images for a longer
time.

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__S_ _E__A 7
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Mass Media describes the print and
.
broadcast media, the distinctive
characteristics of their content,
processes, and structure, and also
their actions and influence in the
society
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KEY CHARACTERISTICS:
KEY CHARACTERISTICS:

● Mass audience
● Mass audience
● A● communication process
A communication process that one-way;
that flows flows one-way;
large scalelarge
in
scale in distribution;
distribution; and impersonal
and impersonal and anonymous and anonymous
relationship with
audience with audience
relationship
● Communication process mediated by mass medium or
● Communication process
communication technology
mediated by mass medium or
communication
● Communicationtechnology
process organized by mass media institutions
● Communication process organized by mass media
institutions

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_R_I_ _E__A 11
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Examples of Philippine Newspaper

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ITS KEY FEATURES:

- Regular or periodical appearance


-Use of print technology
- News content
-Individual or group reading

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CLASSIFIED ACCORDING TO:
-TYPE OF CONTENT: GENERAL, POLITICAL, BUSINESS,
SPORTS., ETC.
-CIRCULATION AREA: NATIONAL, LOCAL,
METROPOLITAN
-AUDIENCE: COMMUNITY
–LANGUAGE: VERNACULAR, NATIONAL
-PERIODICITY: DAILY, WEEKLY

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WHAT MAKES A STORY NEWSWORTHY?
- Exceptional
- Proximity
- Impact
- Prominence
-Conflict
- Human interest

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TWO SECTIONS:
EDITORIAL BUSINESS
•Editors,
reporters, •Circulation
photojournalists sales staff
and other
journalists.
•Generates
•Gather revenue for the
information and fill business.
the space called
“news hole”.
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_R_A___S_ _E__A
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_A___ 20
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RADIO
-RADIO PROGRAMS ARE
BROADCAST FROM A
CENTRALLY
-LOCATED SOURCE
CALLED A STATION -THESE
STATIONS MAY BE
COMMERCIAL OR
GOVERNMENT OWNED

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-Radio programs are
broadcast from a
centrally
-located source called a
station.
-These stations may be
commercial or
government owned.
-”Commercial stations”
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WHY IS IT DOMINANT?
•Cost-effective
•Low demand on literacy skills
•Portability
•A background medium
•Accessibility to the visually-challenged

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TWO CLASSIFICATIONS:
(based on waves)

AM FM
●“Amplitude ●“Frequency
Modulation” Modulation”
●Fluctuates ●Remains constant,
with the the number of
sound vibrations are what
change
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TWO CATEGORIES:

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___E__S_O_
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According to UNESCO World
Communication and
Information Report,
television comes next to
radio in popularity.
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WHAT IS ITS STRENGTH?
-Its capacity to
transmit pictures and
sounds and to do live. -
“Sense of intimacy and
personal involvement that
is seems to cultivate
between the spectator and
presenter or the actors and
participants on screen”
(McQuail, 2010)
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CATEGORIZED INTO?
●News
●News analysis
●Documentaries
●Informal and formal education programs
●Sports
●Music
●Entertainment
●Public Service and corporate-sponsored
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Most television stations are
commercial enterprises, as
said, advertising is the
lifeblood of television .

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__L_ __D
__S__ 34
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OTHER MASS MEDIA FILM AND RECORDED
MUSIC

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NEW MEDIA
-SET OF APPLIED
COMMUNICATION TECHNOLOGIES
-”INTERACTIVE FORMS OF
COMMUNICATION

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CHARACTERISTICS:
●Interactivity
●Ubiquity and de-
locatedness
●Accessible to individual
users and receivers
●Medium of both mass
and personal
communication
●Hypertextuality
●Multimediality
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SOCIAL MEDIA
-SUBSET OF THE NEW MEDIA
-INTERNET-BASED
APPLICATIONS
-FOUNDATION OF THE WEB
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CLASSIFIED INTO:
●SOCIAL NETWORKING
SITES
●COLLABORATIVE
PROJECTS
●CONTENT
COMMUNITIES
●VIRTUAL GAME
WORLDS
●VIRTUAL SOCIAL
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●TECHNOLOGIES Add a Footer 40
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