ELEMENTS OF ART

ELEMENTS OF VISUAL ART

Element of visual art are
line,color,texture,perspec
tives,space,form,volume
light,shadow.
 HORIZONTAL LINES
A horizontal line is one which runs left-to-right
across the page. In geometry, a horizontal
line is one which runs from left to right across
the page. It comes from the word 'horizon', in the
sense that horizontal lines are parallel to the
horizon.
HORIZONTAL LINES
 Vertical Lines
 Vertical lines are perpendicular to the horizon. They
are filled with potential energy that could be released
if they were to fall over. Vertical lines are strong and
rigid. They can suggest stability, especially when
thicker. Vertical lines accentuate height and convey a
lack of movement, which is usually seen as
horizontal. And its an up to down like lines. Like this
Vertical Lines
 Diagonal Lines
Diagonal lines are angled and can either be an incline
or decline slope. Artistically, they can be described
as "unbalanced" and are considered neither
horizontal nor vertical.
Patterns can be created by using any of these lines,
especially combining them, and manipulating them
to produce variations.
Diagonal Lines
 Curved Lines
 Curved lines - are softer than straight lines. They
sweep and turn gracefully between end points. They
are less definite and predictable than straight lines.
They bend, they change direction. Curved lines
express fluid movement. They can be calm or
dynamic depending on how much they curve. The
less active the curve the calmer the feeling
Curved Lines
Crooked or jagged lines

 having ragged notches, points, or teeth;

zigzag:the jagged edge of a saw; a jagged
wound.
 having a harsh, rough, or uneven quality.
Crooked or jagged lines
 Color
 Color is the element of art that is produced when
light, striking an object, is reflected back to the eye:
that's the objective definition. But in art design, color
has a slew of attributes which are primarily
subjective. Those include characteristics such as
harmony — when two or more colors are brought
together and produce a satisfying effective response;
and temperature — a blue is considered warm or
cool depending on whether it leans towards purple or
green and a red whether it leans towards yellow or
blue.
Color
 Three dimensions of color
Hue
Value/tints & shades
Intensity
 Value
 Value is the element of art responsible for the dramatic and
emotional impression of an artwork, right next to color. It refers
to the lightness and darkness of a piece, regardless of its hue.
Sometimes named “tone”, value can be achieved by adding
gray to the base – pure color. It’s irreversibly connected to
light, just like color, but its purpose is to depict an illusion of
light. Therefore, surfaces in a painting must be rendered in
different values, even if the subject is all of the same nuance.
Shading and tinting allow for the limitless transitions in
surface rendering, and when executed skillfully, they evoke the
natural appearance of things. If you look at the Vermeer’s
masterpiece “Woman with a balance”, you will see how her
skin and close appear lighter or darker, depending of the way
the ray of light falls on them. Corot’s landscape depicts a
green scenery, but as the light falls under various angles on
the forest, grass and leaves appear darker or lighter.
 Intensity
 Another dimension of colors refers to its brightness
or darkness. It gives more color strenght.it may be
describe as full intensity,
 Two third intensity, or two third neutral.
 Colors play important role in the works of artist
because painters use one color or mixed it to
emphasize or inhanced the theme of an art.
 Color Harmony
There are two kinds of color
harmony.
Related Color Harmony
Contrasted Color Harmony
 Related Color Harmony
 Mochromatic harmony-having
or appearing to have only one
color". This usually refers to
pictures that only have pure
black and pure white, with no
other colors or shades of gray.
For example: Line art
is monochromatic, because it
consists of black lines on a
white background.
 It can easily adopt the harmony
of other color or have
similarities.
 Contrasted Color Harmony
 It is directly opposite to
each other in the color
circle they called the
complementary color.
 Unlike the related color
harmony they have
similarities but in
contrasted they don’t
similarities its so
different from each
other.
 Texture
 is defined as a tactile quality of an object's surface. It appeals to our
sense of touch, which can evoke feelings of pleasure, discomfort, or
familiarity. Artists use this knowledge to elicit emotional responses from
people who view their work. The reasons for doing so vary greatly, but
texture is a fundamental element in many pieces of art.
 Take rocks, for example. A real rock might feel rough or smooth and it
definitely feels hard when touched or picked up. A painter depicting a
rock would create the illusions of these qualities through the use of
other elements of art such as color, line, and shape.
 Textures are described by a whole host of adjectives. Rough and smooth
are two of the most common, but they can be further defined. You might
also hear words like coarse, bumpy, rugged, fluffy, lumpy, or pebbly
when referring to a rough surface. For smooth surfaces, words like
polished, velvety, slick, flat, and even can be used.
 Perspectives
 is an art technique for
creating an illusion of three-
dimensions (depth and
space) on a two-dimensional
(flat) surface. Perspective is
what makes a painting seem
to have form, distance, and
look "real." The same rules
of perspective apply to all
subjects, whether it's a
landscape, seascape, still
life, interior scene, portrait,
or figure painting.
 Linear Perspectives
 is a technique used by artists to create the illusion of
depth and space using relative size and position of a
group of objects. To achieve this effect, there are
three essential components needed in creating a
painting or drawing using linear perspective
 Aerial Perspectives
 method of creating
the illusion of depth, or
recession, in a painting
or drawing by
modulating colour to
simulate changes
effected by the
atmosphere on the
colours of things seen
at a distance
 Space
 is the area around,
above, and within an
object. With consideration
to drawings and paintings,
our goal is to create the
illusion of space. The
Uses of Space. Many new
artists overlook the
importance of
creating space in a
drawing or painting. The
result usually looks flat or
objects can appear to be
floating.
 Form
 is one of the seven elements of
art and connotes a three-
dimensional object in space.
which are the visual tools that
an artist uses to compose a
work of art. In addition, to form,
they include line, shape, value,
color, texture, and space. As an
Element of Art, form connotes
something that is three-
dimensional and encloses
volume, having length, width,
and height, versus shape,
which is two-dimensional, or
flat. A form is a shape in three
dimensions, and, like shapes,
can be geometric or organic.
Elements Of Auditory Arts & combined
Arts
Poetic devices such as Properties of musical
 Rhythm sound such as
 Images Pitch
 metaphor Duration
Volume
Timbre
 Graffiti
 form of visual communication,
usually illegal, involving the
unauthorized marking of public
space by an individual or
group. Although the common
image of graffiti is a stylistic
symbol or phrase spray-painted
on a wall by a member of a
street gang, some graffiti is not
gang-related. Graffiti can be
understood as antisocial
behaviour performed in order to
gain attention or as a form of
thrill seeking, but it also can be
understood as an expressive
art form.
 Poetry-Performance
 literature that evokes a concentrated
imaginative awareness of experience or a specific
emotional response through language chosen and
arranged for its meaning, sound, and rhythm.
 Example
 Spoken poetry
Performance Art
 Is a performance in which is presented in front into
the audiences.
 It can be presented in many ways
1. Either be sscripted or non scripted.
2. Either random or carefully orchestrated
3. Be spontaneousor carefully planned
4. Be with or without plans
5. Be live or via media
 Digital Art
 Digital art is like any other art. It just is
created using different tools than the
more traditional arts. Art is not about
the tools used to create it. It is about
the vision, message, or emotion of the
artist. Photography is a medium
through which artist’s may create art.
Likewise, a computer is just a medium
or tool through which an artist can
express his/her vision of line, form,
color, composition and rhythm.
 An artist chooses the medium (oils,
watercolors, or pixels) she wants to
use. When the digital artist, has
mastery over the tools and
technologies [software, equipment,
etc.], she can go beyond “taking a
digital picture” or “applying an effect”
and create art – an individual
expression of her vision.
 Modified Art Expression
 The artists have responded
with a breathtaking range of
techniques, manipulating and
experimenting with all aspects
of the works. Featuring
calligraphic text, deconstructed
books, intricately hand-cut
paper, and recycled and re-
sculptured materials, Modified
Expression is a fascinating
collection of artworks that
demonstrates each artist’s
personal interpretation of the
texts, transforming literary
works into visual ones and
creating powerful new forms of
expression.
 Transcreation
 is a term used chiefly
by advertising and marketing professionals to refer to the
process of adapting a message from one language to
another, while maintaining its intent, style, tone, and
context. A successfully transcreated message evokes the
same emotions and carries the same implications in the
target language as it does in the source language.
Increasingly, transcreation is used in global
marketing and advertising campaigns as advertisers seek
to transcend the boundaries of culture and language. It
also takes account of images which are used within a
creative message, ensuring that they are suitable for the
target local market.
 Purposes
 The purpose of the transcreation is to transfer the
intent style , local tone emotional salience of the
message from the source language to that targeted
audience.
 Its is the ability to creativity adapt message for the
target market.
Transcreation & Translation
 Expands the translation  In translation is a
by focusing not so much process of translating
at the literal text but on word for word is
discerning the adequate.
emotional response to  It takes into account the
the viewers or vocabulary , grammar
audiences. ,syntax , idiom and local
ways of targeting the
audience while
remaining faithful to the
text.
 Transcreation Text to Music
 In novel and poetry one can generate music with
emotional feelings.
 Examples is
spoken poetry
Spoken poetry can be transcreate into music.
Transcreation Text to Dance
 Transcreation is text to dance by using dialogue or
text to influence and enhanced the dance
performances.
 Like on ASAP or Showtime performances that is an
examples of transcreation text to dance
 Transcreation of Dance to
Visual Art
 Transcreation of dance
to visual art is like an
event of dancing that
has been adapted and
being created to into a
visual art
 Examples are ancient
greek tombs