Presentation on

Sonalika Tractors

Presenters:
1. Amey Kulkarni
2. Gauri Chandratre
3. Ganesh Joshi
4. Gospel
 Introduction
Indian Multinational Company.

4th largest tractor manufacturing

company.

Founder: Lakshman Das Mittal.

Number of employees: 5,000

Headquarters: Hoshiarpur, Punjab, India.

HISTORY
Sonalika was founded in 1969.

Began manufacturing tractors designed by Central

Mechanical Engineering Research Institute (CMERI).

Renault bought 20% interest in the company in 2000.

Now Renault owned 60% and Sonalika the remainig 40%.

Manufacturing class Tractors in the 70-90 HP range.

 Brand Logo

 Yellow colour: Warming effect, cheerfulness, Good

Health.
 Green leaf: Growth, Harmony, Freshness, Fertility.
 Blue colour: Signifies stability, power, elegance and
formality
 Red colour: Strength, Determination and Desire of
Company.
 Industry:
Automobile,
Agriculture
products

From 20HP Punjab:

to 110 HP 45 Dealers
about

Fastest
Area
growing
served:
Corporate
Worldwide
in India
LAKSHMAN DAS MITTAL

Started his business career

in 1990.
Indian businessman.
Owner and Chairman.
52nd richest person in India.
He is member of National
Council of Confederation of
Indian Industry.
VISION
A dream Project of Sonalika group is cater the
agriculture and auto industry with quality products
through untiring dedication and leadership

Mission
We pay personal attention to customer to that, we can
build products they need, and not merely sale the
products we build.
CORE VALUES
 To Accomplish our mission, the ownership, staff &
Management go to great lengths to treat each customer
like member of the family and provide them with the
best choice of products and highest quality of industry.
TURNOVER
The total tractor sales (domestic plus exports) during
September 2017 were at 13,830 tractors with a growth of 57.6
per cent. Exports for the month grew 118 per cent by achieving
volume of 1,774 tractors.
In domestic market, Sonalika achieved 12,056 volumes with
a growth of 51.4 per cent.
Cumulatively, Sonalika ITL sold 50,002 tractors till
September 2017 in the current financial year, compared to
40,258 tractors in the last financial year; registering a growth of
24.2 per cent.
Total Turnover- 3,200 Crore INR.
Average Growth 30%.
MARKET SHARE

This is the highest sale of tractors ever to be recorded

in the history of the company. This has led to the
company's market share increasing to 12.3% from
11.9% earlier. While domestic sales went up by 18% by
selling 69290 units, exports for the company too
registered a growth of 29.3% to 12241 units during the
year.
COMPETITORS

1. The Mahindra & Mahindra Tractors company - Established in

1964.

2. TAFE (Tractors And Farm Equipments Limited) – Established in

1960.

3. The John Deere India Pvt. Ltd. Company - Founded in 1837.

4. The Escorts Agri Machinery - Established 1944.

5. Swaraj Tractors – Established 1947.

SONALIKA GROUP UNITS

Sonalika
Group

International International Sonalika

International
cars & Autotrac Agro
Tractor Ltd.
Motors Ltd. Finance Ltd. Industries
oInternational Tractor Limited:
Started on October 17th, 1995
Exported to the various countries including South Africa,
Australia, Sri Lanka, Canada, Bangladesh, Algeria, Zambia,
Ghana, etc.
Developed 60HP diesel engine.

oInternational Cars & Motor Limited:

Worth Rs. 1,200 Crore.
Company produces one car model Rhino Rx a MUB by this
group
Working on the new car model INSPIRE.
oInternational Autotrac Finance Ltd.:

Non banking finance company approved by RBI.

provided finance to customers of international cars and motors

limited in rural and semi urban areas across India.

 This company basically deals with services which are

provided to farmers.
Sonalika Agro Industries:
Established in 1971 to support the Indian Farmers.
Dealing with agricultural equipments and impliments.
Helpful to farmers.
 The product line of the Sonalika Agro Industires corporation
is as follows:

Combine Harvester
Threshers
Potato planters
Seed-cum-fertilizer drills
Straw reapers
Ploughs
MILESTONE
1969: Modest beginning into farm equipment & machine
manufacture and earning name and earning fame over
all these years.
1995: Diversification into manufacturing a Tractor over
whelming response from the market.
2000: Started in house manufacture of engine for Tractor
application.
2002: Started export of Tractor to Africa, Asian sub
continental.
2004: Started roll out of 1,00,000 Tractor and started
establishment of ICNL.
2005: Become the 4th largest Tractor manufacturer in India.
2006: Become 3rd largest Manufacturer of Tractor in India.
ACHIEVEMENTS
 Producing smoke free diesel engine.
 Increasing company’s production of diesel
engines up to 60 engine per day.
 Gold medal awarded to Sh. A. S. Mittal, Vice
Chairman.
 Pride of country awarded Sh. L. D. Mittal,
Chairman.
 International Tractor Limited has a network more
than 1,000 dealers.
 Computerised tractor plant.
PRODUCTS

 Tractors
 Multi-utility vehicles

 Engines

 Farm machinery attachments

 Diesel Gensets

 Auto components and pick & carry cranes