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THEORITICAL FRAMEWORK

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TABLE OF CONTENT

Introduction
What Is “Responsible Marketing
Reasons Why Consumer Prefer Responsible Brands
What Is Digitalisation Of India?
Definition Of Digital Marketing
Benefits Of Digital Marketing
Reasons Why We Need A Digital Channel Stategy
Digital Marketing Areas
Benefits Of Digital Marketing
Conclusion
Responsible
Marketing Is it using
eco-friendly materials,
using less paper,using
more digital technology
to save on materials and
cost of delivery .But the
core element of
responsible marketing is
truth.
Sure, we need to romanticize our products and put
them in their best light, but that is something that
can be done truthfully, and not manipulatively
Reasons Why Consumer Prefer
Responsible Brands

1.Brands provide peace of mind

2. Brands save decision-making time.

3. Brands create difference

4. Brands provide safety.


5. Brands express who we are

6. Brands give consumers a reason to share


“Digital marketing is an umbrella term for the
marketing of products or services using
digital technologies,mainly on the Internet,
but also including mobile phones,display
advertising, and any other digital medium.”
Why we may need a Digital
Channel Strategy?
1. You're directionless

2. You won't know your online audience or market


share

3. Existing and start-up competitors will gain


market share

4. You don't have a powerful online value


proposition

5. You don't know your online customers well


enough
1.SEO (Search Engine Optimization)
The process of maximizing the number of visitors to a
particular website by ensuring that the site appears high
on the list of results returned by a search engine.
2.SMO (Social Media Optimization)
Techniques and strategies for promoting awareness of
a brand, publication, product, etc., on social media,
especially by encouraging the sharing of content that
attracts people to a particular website.
3.SEM (Search Engine Marketing)
Search engine marketing (SEM) is a digital marketing
strategy used to increase the visibility of a website in
search engine results pages.
4.SMM (Social Media Marketing)
Social media marketing refers to the process of
gaining traffic or attention through social media sites.
5.PPC (Pay Per Click)
Pay-per-click marketing is a way of using search
engine advertising to generate clicks to your
website, rather than “earning” those clicks
organically.
Benefits Of Digital Marketing
Measurable Results
Flexible
Low Barrier To Entry

Reach Larger Audiences

Easy To Optimize

Improved Conversion Rates


CONCLUSION
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