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1. What is digital marketing?

2. Why are people going online?

3. Benefits of digital marketing

4. What does digital marketing consist of?

5. How digital marketing evolved

6. Search engine optimization (SEO)

7. Search Engine Marketing (SEM)

8. Pay per click (PPC)

9. Social media Marketing (SMM)

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Digital Marketing is the promotion of products or brands via one or more
forms of electronic media. For example, advertising mediums that might
be used as part of the digital marketing strategy of a business could
include promotional efforts made via the Internet, social media, mobile
phones and electronic billboards, as well as via digital and television and
radio channels.

Digital Marketing = SEO+SEA

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 for the information of a new project
 If they have any question
 if the are looking help
 if they want more information on certain individual or organization
 Meeting attendant
 Business contact
 General information
 New employees
 New jobs
 Etc..

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Benefits of Digital marketing Over Traditional Marketing

Greater engagement
Increases satisfaction
Drives brand loyalty
Reduces the selling cycle
Reduces the cost of sales
Builds your brand
Provides targeted results
It is measurable
Cost effective

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Key components
Website design (user experience)

 Search engine optimization (SEO) *

 Pay per click (PPC) *

 Social media marketing (SMM) *

 Email marketing

 Display advertising (banner ads)

 Affiliate marketing

 Content marketing

 Online reputation management (ORM)

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One way to make sure you are found on the web is with an optimized
digital marketing strategy. Most digital marketing strategies and
campaigns have following 5 objectives.

 Reaching the right audience


 To engage with your audience
 To motivate your audience to take action
 Efficient spending on your campaign
 Return on investment (ROI)

Digital marketing goal

Digital marketing is about generating or increasing sales and


capturing leads from customers that are searching on the Internet for
answers.
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SEO stands for “search engine optimization.” It is the process of getting
traffic from the “free,” “organic,” “editorial” or “natural” search results on
search engines. In other words SEO is the process to increase the visibility
in organic (not paid ) in search engine results of your brand

Search Engine(Google, yahoo, Being, etc..)

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There is mainly Two type of SEO

White hat SEO:- In search engine optimization


(SEO) terminology, white hat SEO refers to the
usage of optimization strategies, techniques
and tactics that focus on a human audience
opposed to search engines and completely
follows search engine rules and policies.

Black Hat SEO:- In search engine optimization


(SEO) terminology, black hat SEO refers to the
use of aggressive SEO strategies, techniques
and tactics that focus only on search engines
and not a human audience, and usually does
not obey search engines guidelines.

Gray Hat = Black hat +White hat


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SEO success factor is also divide into
two Categories

I. ON Page SEO
II. OFF Page SEO

SEO Factor completely depends


on the Periodic Table

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On-Page factors are the aspects of
a given web page that influence
search engine ranking.

 Content of web page

Url

 Meta tag( Title, Description,


keywords)

 Image alt Text

 Optimize your web page

 Site map

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Off page SEO refers to techniques that can
be used to improve the position of a web site
in the search engine results page (SERPs).
Many people associate off-page SEO with
link building but it is not only that.

Off Page SEO Techniques


1 Social network
2 Content submission
3 PPT/Pdf Submission
4 Infographic Submission
5 Social Bookmarking
6 Directory Submission
7 Profile Creation
8 Classified posting
9 Business listing
10 Blog Posting/ commenting
etc.. www.caddeskindia.com
I’ve collected a big sampling of the best free SEO tools on the market—tools
with a wide variety of uses and covering a number of common needs.
These tools are fast, free, and easy-to-use. I hope you find one or two (or
twenty) you can put to good use, today.

1. Web master tool


2. Google analytics
3. Google Keyword Planner
4. Sitemap Generator
5. Robots.txt Generator
6. Google Page speed Insight
7. Open Site Explorer
8. SEO Site Checkup
etc..

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Google Webmaster Tool allows to check indexing status and
optimize visibility of their websites. As of May 20, 2015,
Google rebranded Google Webmaster Tools as Google Search
Console.

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Google Analytics is an online analytics service that provides webmasters
with a wide variety of information about the activity that takes place on
their website. Google Analytics enables ecommerce businesses to segment
their visitors, study traffic trends, and optimize conversion funnels —
among many other functions.
This is Interesting to know :-
Who is visiting our website?
 What are they doing?
Aggregate page views
Total number of visitors
The number of unique visitors
Amount of time spent on site by all visitors
The geographic location of visitors, on a country, state, and city level
The specific terms they typed into search engines that brought them
to the website

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Google Keyword Planner

The Google Keyword Planner allows you to get new keyword ideas to
bid on or use for SEO research purposes.
You can see average cost per clicks, competitiveness, traffic
potential, and much more (which we’ll cover later) that’s specific to your
geographic region (city, state, country, area, etc) around the product or
service you’re trying to promote.

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Sitemap Generator is freeware program that will help you to automatically
generate site maps for google, bing and yahoo in their respective file
formats.

Robots.txt is a text file web administrators create to instruct search engine


robots on how to crawl and index pages that are part of their website.

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Google’s PageSpeed Insights is an easy-to-use tool that tests whether a
web page might be slower than it needs to be. It gives a score to
quantify page performance. Because this score is concrete, the
PageSpeed Insights score is often used as a measure of site
performance. Similarly to PageRank years back, folks want to optimize
this number just because it exists. In fact, Moz has a popular article on
this subject: How to Achieve 100/100 with the Google Page Speed Test
Tool.

Last two Open Site Explorer & SEO Site Checkup are
SEO tool to check your SEO Success.

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SEM (Search Engine Marketing) is the process of gaining website traffic by
purchasing ads on search engines.
“Search Engine Marketing” was once was used as an umbrella term to
encompass both SEO (search engine optimization) and paid search activities.
Over time, the industry has adopted the SEM acronym to refer solely to paid
search.
We generally use SEM and/or “Paid Search” to refer to paid listings, with
the longer term of search marketing used to encompass both SEO and SEM.
Below are some of the most common terms also used to refer to SEM activities:
 Paid search ads
 Paid search advertising
 PPC (pay-per-click) *
 PPC (pay-per-call) –
 CPC (cost-per-click) *
 CPM (cost-per-thousand impressions) *
Most search ads are sold on a CPC / PPC basis, but some advertising
options may also be sold on a CPM basis. www.caddeskindia.com
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PPC stands for Pay Per Click. It is online advertising and a quick way
to generate traffic to your website in addition to SEO. Promoting your
company, products or services, events or contests on websites or search
engines your buyers visits is one popular way to generate digital
marketing leads and sales for your business.

PPC Platform :-

Google AdWords
BingAds
Yahoo Search

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There are many compelling benefits of PPC advertising.
1) Fast Results
2) Measurable results
3) No dependencies on SEO or Google Algorithmic changes
4) Reach the right audience
5) Take advantage of business opportunities
6) Brand recognition
7) Open your doors to local customers
8) Budget Friendly
9) It’s a great tool to test your marketing strategies for other mediums
10) Rich Functionality and Reporting

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AdWords (Google AdWords) is an advertising service by Google for
businesses wanting to display ads on Google and its advertising network. The
AdWords program enables businesses to set a budget for advertising and only
pay when people click the ads. The ad service is largely focused on keywords.

Type of Google Adwords


Campaign types are centered around Google's advertising networks: the
Google Search Network and Google Display Network. These networks make
up all of the places where your ads can appear, including Google sites, websites
that show relevant Google ads, and other placements—like mobile apps.

1) Google Search Network


2) Google Display Network

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The Google Search Network is a group of search-related websites and apps
where your ads can appear. When you advertise on the Google Search
Network, your ad can show near search results when someone searches with
terms related to one of your keywords. In this article, you'll learn about:

Where Search Network ads can appear


How to include or remove search partners
The types of ads on the Search Network

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GDN or Google Display Network is an interesting and important part of
Google Adwords campaign management. With GDN, Google Adwords
campaign management has the potential to deliver better campaign
performance.
The Google Display Network is a powerful tool if used properly.
Success on GDN calls for a different approach from regular search strategy.
The ability to choose the right keywords and topics/Google partner sites
with an effective creative strategy will define success.
Google Display Network Advertising can be a very effective strategic
marketing tool to improve your Adwords/Pay-per-Click (PPC) ROI.

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Social media marketing refers to the process of gaining traffic or attention
through social media sites. sites.
Social media itself is a catch-all term for sites that may provide radically
different social actions. For instance, Twitter is a social site designed to let
people share short messages or “updates” with others. Facebook, in contrast
is a full-blown social networking site that allows for sharing updates,
photos, joining events and a variety of other activities.
There are some Social Media Marketing Platforms:
Facebook
Insgram
Twitter
Pinterest
Linkedin
YouTube
Facebook is one of the best Social medial marketing platform
we will discuss about facbook here.
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An advertisement created by a business on Facebook that’s served up to
Facebook users based on user activity, demographic information, device
use information, advertising and marketing partner-supplied
information, and off-Facebook activity.

One of the most common purposes of Facebook Advertising is driving


traffic to your website. This can be either to increase your site’s overall
reach or to send users to a dedicated landing page and have them
potentially buy your product, sign up for a newsletter, or participate in
some other kind of lead generation. Here’s a breakdown of Facebook ads
that help to drive traffic to your website.

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I collected a huge collection of Facebook ads .
1. Link Click Ads
2. Video Ads
3. Boosted Page Posts
4. Sales and Leads for Your Product or Service
5. Multi-Product (Carousel Ads)
6. Dynamic Product Ads (DPA)
7. Facebook Lead Ads
8. Canvas Ads
9. Collection Ads
10. Page Like Ads

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11. Page Post Photo Ads
12. Page Post Video Ads
13. Page Post Text
14. Mobile and Desktop Apps Install
15. Mobile App
16. Desktop App
17. Instagram Mobile App Ads
18. Event Ads
19. Offer Claims
20. Local Awareness Ads

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Link Click Ads Page Like Ads
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Carousel ads Facebook Lead Ads
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Thank You

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