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• normal profit: The opportunity cost of an entrepreneur to operate a firm; the next
best amount the entrepreneur could earn doing another job.
Variable Cost
• A variable cost is a company's cost that is
associated with the amount of goods or
services it produces. A company's variable cost
increases and decreases with its production
volume. When production volume goes up,
the variable costs will increase. On the other
hand, if the volume goes down, the variable
cost will decrease.
Fixed cost
• A fixed cost is the other cost incurred by
businesses and corporations. Unlike the
variable cost, a company's fixed cost does not
vary with the volume of production. It remains
the same even if no goods or services are
produced, and therefore, cannot be avoided.
Production of the firm in the short run
• The short run is the conceptual time period where
at least one factor of production is fixed in amount
while other factors are variable.
• In the short run, a firm that is operating at a loss
(where the revenue is less that the total cost or the
price is less than the unit cost) must decide to
operate or temporarily shutdown. The shutdown
rule states that “in the short run a firm should
continue to operate if price exceeds average variable
costs. ”
Law of Diminishing marginal returns
• The law of diminishing returns, also referred to as the
law of diminishing marginal returns, states that in a
production process, as one input variable is increased,
there will be a point at which the marginal per unit
output will start to decrease, holding all other factors
constant. In other words, keeping all other factors
constant, the additional output gained by another one
unit increase of the input variable will eventually be
smaller than the additional output gained by the
previous increase in input variable. At that point, the
diminishing marginal returns take effect.
Cost of production in the short run
• The cost of producing a firm’s output depends on how much
labor and physical capital the firm uses. A list of the costs
involved in producing cars will look very different from the costs
involved in producing computer software or haircuts or fast-food
meals.
• However, the cost structure of all firms can be broken down into
some common underlying patterns. When a firm looks at its
total cost of production in the short run, a useful starting point is
to divide total cost into two categories: fixed costs that cannot
be changed in the short run and variable costs that can be
changed in the short run.
Total cost
• The total cost formula is used to derive the combined variable and fixed
costs of a batch of goods or services. The formula is the average fixed cost
per unit plus the average variable cost per unit, multiplied by the number of
units.
The calculation is:
(Average fixed cost + Average variable cost) x Number of units = Total cost