Beruflich Dokumente
Kultur Dokumente
3. Survey
c. IT IS RELIABLE BECAUSE IT ALLOWS THE
RESEARCHER TO SEE THE REAL AND ACTUAL
BEHAVIOR OF CUSTOMERS RATHER THAN HEARING
WHAT THEY NEED TO SAY.
4. Observation
d. IT IS A STATEMENT YOU CHOOSE TO EMBODY
THAT DIFFERENTIATES YOUR PRODUCTS FROM YOUR
COMPETITORS.
e. IT IS A PROCESS OF MINING CUSTOMER AND
NONCUSTOMER EXPERIENCE AND INSIGHTS ABOUT
A SPECIFIC PRODUCT OR SERVICE.
PACKAGING
PRICE
POSITIONING
PLACE
PEOPLE PROMOTION
Product: The product is the primary – though not the only –
component of the 7 Ps of the marketing mix.
Is any physical good, service, or idea that is
created by an entrepreneur or an innovator in
serving the need of the customers and
addressing their existing problems.
Three-level concept of product:
Core Benefits of the
Product or Service
Physical
Characteristics of the
Product or Service
Augmented Benefits
of a Product or
Service
Price:
Is the peso value that the
entrepreneur assigns to a certain
product or service after considering
its costs, competition, objectives,
positioning, and target market.
Common Pricing Strategies:
It is a step-by-step
procedure or activity
workflow that the
entrepreneur or employees
follow to effectively and
efficiently serve customers.
THANK YOU