COMMUNICATING

TO
PERSUADE
MECHANICAL- ’E’
ROSHAN DASH-1641018170

AKHILESH KUMAR DAS-1641018179

TUSHAR NAYAK-164101
ASHUTOSH SWAIN-164101
 INTRODUCTION

• Persuasive communication is any message whose sole purpose is to get the listener
to support and transform their thinking in favor of the presenter’s perspective. It is
about creating an attitude change to influence social behavior. Your audience’s
thoughts are critical to the process so you need to think about your listeners potential
perspective then it is often helpful to present refuting arguments before they are
brought up. This can add credibility to the speaker.
 TRAINNING

• Persuasive presentations can be used in seminars and training sessions to keep the
attention of an audience that may not be motivated to attend your talk. Introduce your
subject by telling those assembled why it is important to them. Avoid reading from
your notes to keep eye contact with the audience. Their assessment of you as a
speaker will factor into whether they will listen and become emotionally involved. If
you are passionate about your subject matter and your information is valuable, you
can be successful at conveying your message to your audience, persuading them to
do as you instruct and having the details endure long after your talk has ended.
 PRACTICAL EXAMPLE

• Persuasion basically means trying to influence the way someone thinks or behaves.
• There are all kinds of different ways to persuade someone to do something.

• The ad is using an appeal to emotion.

• It's associating the soda with being happy, so it's trying to persuade you to buy the soda so
you'll be happy like the people in the ad.
• The students at the debate club are doing something different. Instead of appealing to
emotion, they're trying to persuade each other with logical arguments that use facts and
evidence.

• Being persuasive isn't the same thing as being right. The implied claim in the soda ad is that
drinking the soda will give you a lot of friends and make you happy. That's objectively not true.
But that kind of advertising can be very persuasive, and a lot of people are influenced by it.
 BENIFITS

• Mastering effective influencing skills, or the art of persuasion, opens doors to :

• increased sales
• interaction with influential groups of people
• Improve self-esteem gained through self-expression.
• Persuasion is a critical part of communication theory.
• Persuasion methods help with employee, customer and community relations.
• Effective argumentation can lead to promotions, raises and positions that offer power
and influence.
 5 BASIC ELEMENTS OF PERSUATION

• SOURCE
• MESSAGE
• MEDIUM
• PUBLIC
• EFFECT
 TECHNIQUES

• Appeal to Authority
• Appeal to Reason
• Appeal to Emotion
• Appeal to Trust
• Plain Folks
• Bandwagon
• Rhetorical Question
• Repetition
 TYPES OF PERSUATION

• There are generally 3 types:

• Ethos (Greek for 'character') refers to how trustworthy or credible the speaker or
writer is and how knowledgeable he or she is concerning a subject.
• Pathos (Greek for 'suffering' or 'experience'), while often associated with emotions, is
more broadly an appeal that draws upon the audience's emotions, sympathies,
interests, and/or imagination.
• Logos (Greek for 'word') refers to the clarity of the message's claim, its logic, and the
effectiveness of its supporting evidence.
 IMPORTANCE

• A key role in business is to persuade others to understand your viewpoint and agree with you, whether you
are selling a product or relaying information.

• Knowing how to convince people of your perspective is a valuable skill. You can experience positive
outcomes, such as increased sales and the respect of your employer, by using the power of a persuasive
presentation.

• A persuasive presentation should be emotional in its delivery, which serves to convince listeners that your
information is accurate and you care about them.

• Your skill as a speaker and your level of genuine enthusiasm helps determine how effective your speech
will be with your audience.

• Prior to your presentation, research those who will be at the meeting, whether they are customers,
prospects or employees of your company, and know your topic well.

• Address the concerns and needs of your listeners and persuade them that your solutions will advance their
goals.
THANK YOU