GLOBAL STRATEGIC

FRAMEWORK

Globalization Business Model Strategy Decision

Strategies Components • Customer Intimacy
• Product Leadership
• Value Proposition • Operational Excellence

• Segments/Geography
• Adaptation
• Market Participation • Positioning/Branding
• Distribution/Services

• Aggregation • Core Competencies

• Value Chain • Activity Configuration
Infrastructure • Partnership/Ecosystem
• Arbitrage
• Mind-Set
• Management Model • Organizational Structure
• Centralization vs. Decentralization
INTERNATIONAL DRIVERS
Market Drivers
Similar Customer
Needs
Global Customers
Transferable
Marketing

Government Drivers Cost Drivers

Scale Economies
Trade Policies International
Strategies Country-Specific
Technical Standards
Differences
Host Government Policies
Favorable Logistics

Competitive
Drivers
Interdependence
Between Countries
Competitors Global
Strategies
PORTER’S DIAMOND (1)
Porter’s Diamond – explains why some locations tend to produce firms with sustained
competitive advantages in some industries more than others.

The four drivers in Porter’s Diamond stem from:

local factor local demand

conditions conditions

local related and local firm strategy

supporting structure and
industries rivalry
PORTER’S DIAMOND (2)
Firm Strategy,
Structure and
Rivalry

Demand
Factor Conditions Conditions

Related and
Supporting
Industries
WHAT CUSTOMERS THINK ?
PRODUCT DIFFERENTIATION
Higher lift capacity lift higher loads and user larger implements to get work
done faster.

Heavier, sturdier which is made of rugged cast-iron not aluminium means

chassis more built in weight for greater traction, stability, control and
safety

Heavy duty bigger, thicker, and stronger components means you can
components work harder and get more done.

Professional grade Built to last try saying that about plastic or composite
construction materials.
PRODUCT DIFFERENTIATION
Mahindra implements From cutters, blades and box scraper to forks, spears, tillers
and seeders- implements meet the demand.

International dealer
network

Competitive financing Offer some of the lowest financing rates.

Exceptional parts Original equipments mahindra parts are designed and tested
support to give reliability and durability.

Superior protection Its oil is formulated with the highest grade of raw materials
with our branded oils and utilize a fully integrated and automated blending
process to meet our high standards.
 USA
 Mahindra USA, Inc. (MUSA) was
established in Tomball, TX in 1994 as a
wholly-owned subsidiary of Mahindra
& Mahindra's Automotive & Farm
Sector (AFS)

 Assembly plants.

 Chattanooga, Tennessee.

 Houston, Texas.

 Red Bluff, California.

 Bloomsburg, Pennsylvania.
 ASIA
China In 2004, Mahindra purchased an 80% stake in JianglingTractors
from Jiangling Motor Company. Mahindra also has a factory in
China. Also joint venture with Yueda group in Yancheng,
China.

Srilanka Sold and serviced through the extensive dealer network of M/s
Diesel & Motor Engineering Plc (DIMO).

Philippine Sold and serviced by Seacom the distributors of Mahindra

Tractors. It has a network of 300 dealers spread across the
country.

Bangladesh Sold and serviced through the extensive dealer network of M/s
Karnaphuli Ltd.
AUSTRALIA

Based in Brisbane,
Mahindra Ag and
Auto Australia is a These tractors
subsidiary of are distributed
Mahindra & by a nationwide
Mahindra Ltd and network of 40
entered the dealers.
Australian Market in
2005.
AFRICA
Assembly Plant
• Chad
• Gambia SOUTH AMERICA
• Mali
• Nigeria Chile- Distributed by dealer network
• Ghana of M/s. Gildemeister, their Head
office based in Santiago.

Brazil- Distributed Brazil through the

dealer network of BRAMONT
MONTADORA INDUSTRIAL E COM.
DE VEICULOS S.A. based in Sao
Paulo.