COMPANY OVERVIEW

INDEX
• Company profile
• Business model
• Driver of the company
• Supply chain of amazon.com
• Distribution channel
• Partners
• Amazon technology
• Demand management
 COMPANY OVERVIEW
• Amazon.com, Inc. (NASDAQ: AMZN) is an American-based
multinational electronic commerce company.
• Headquartered ---Seattle, Washington.
• America's largest online retailer.Jeff Bezos founded Amazon.com, Inc. in
1994 andlaunched it online In 1995. It started as an onlinebookstore.With 2.5
million titles, it became the “Earth’s BiggesBookstore”.
 PRODUCTS
• Books • Home and garden
• Movie, Music and Games • Grocery, Health and beauty
• Digital Download • Toys, kids and baby
• Kindle • Clothing, Shoes and jewelry
• Computer And Office • Sports and outdoors
• Electronics • Tools, Auto and industrial
 BUSINESS MODEL
• Amazon-to-Buyer Sale Approch
• Multi level E-Commerce
• Customer Tracking
• It operates 7 websites that support
• their business operation globally and
• offers 20 million items for sale.
 MODELS
• There are 2 kind of web models :-
• Conceptual model
• Structural model
 GROWTH DRIVERS
• There are four primary drivers for growth
• 1. Product focus
• 2. Customer focus
• 3. Technology focus
• 4. Distribution focus
 AMAZON TECHNOLOGY
• It has world’s largest Linux Database, with a totalcapacity of 7.8 terabytes,
18.5 TB and 24.7 TBrespectively.
• The Central Amazon Data warehouse is made upof 28 Hewelett Packard
server, with four CPUs pernode, running Oracle 9i database software.
• The architecture handles millions of back-endoperations and third party
seller queries.
 INTERNATIONAL STORES
• Amazon Canada
• Amazon France
• Amazon UK
• Amazon Japan
• Amazon Germany
 SUPPLY CHAIN FOR HIGHER
DEMAND
• Amazon.com carries high-demand title ininventory, whereas it purchases
lowdemand titles from distributor in response to a customer orders .
• Reduction in various costs like ;-
• - Inventory cost
• - Facility cost
• - Transportation costs
• - Information costs
MULTI TIER INVENTORY MODEL
 Back end process of ‘Amazon’:
• Four software development centers worldwide
• Developing the technology
• Amazon running is entirely Linux-based
• Amazon has the world's three largest Linux databases, with a total capacity
of 7.8 terabytes (TB), 18.5 TB and 24.7 TB respectively
• The central Amazon data warehouse is made up of 28 Hewlett Packard
(HP)servers
 Revenue and Profit margin
• Revenue US$ 74.45 billion (2013)
• Operating income US$ 745.0 million (2013)
• Net income US$ 274.0 million (2013)
• Total assets US$ 40.15 billion (2013)
• Total equity US$ 9.74 billion (2013)