Beruflich Dokumente
Kultur Dokumente
By Yogesh Sonar
(Google Certified Trainer)
Topics :
• Types of Marketing: Digital & Traditional
• Digital Marketing Vs Traditional Marketing
• What is Digital Marketing?
• Benefits of Digital Marketing
• Methods of Digital Marketing
• Latest trends in Digital Marketing
• Future of Digital Marketing
• Print Media Vs Digital Media
• Inbound / Outbound Marketing
* What is Marketing :
• Marketing refers to the activities of a company
associated with buying and selling a product
or service. It includes advertising, selling and
delivering products to people.
* Traditional Marketing :
• It is the traditional modes of marketing that have
been used since the beginning of marketing and
advertisements.
• This includes:
• Television.
• Newspaper.
• Radio.
• Flyers and billboards by the roads and highways.
• Ads in related weekly magazines.
•
What is Digital Marketing?
• Digital marketing is a modern marketing
technique that makes use of the internet.
• Digital marketing includes platforms like:
• Social media like Facebook, Twitter, or Instagram.
• Business networking sites like LinkedIn.
• Promotional ads via emails.
• Blogs,etc
•
Benefits of Digital marketing :
• Reduced cost :
Newspaper ads, television ads, and the likes cost a lot.
Online advertising on the other hand is something even
young entrepreneurs can afford right out of some saved up
money.