advantage of our real-world “vision- response” tendencies to elicit feeling of respect or awe from viewers? ❋What feeling does Uncle Sam’s “I Want You” poster elicit from viewers? ❋What are the most common visual manipulation device employed by ad visual to overcome viewer’s resistance? What’s visual “morphing”?
❋How does violation of reality work for the benefits of visual persuaders? ❋What’s surrealism? ❋What’s visual metaphor? ❋What’s visual parodies? What’s reason for the increasing use of parody in ad?
❋ At the beginning of chapter #2, our textbook describes the ad for Microsoft Windows in both print and commercial versions. What’s the difference between the two versions of visuals? ❋ What’s the significance of Microsoft’s commercial visuals which describes the multitasking capacity of Windows operation system? ❋ What’s analogical thinking? How does it play out in TV commercial for MS-Windows?
❋To which properties (iconicity, indexicality, and indeterminacy) of images does analogical connections between abstract elements of visual and real world feature parallel? ❋Why is iconicity also called visual cue? ❋There are two kinds of iconicity: one is visual cue which signifies superficial similarity between a picture and reality, what’s the other one?
❋What the three kinds of uses of formal/stylistic iconicity in advertising? ❋Why do advertising critics focus on formal iconicity such as shape and colors? ❋What is the stylistic iconicity manifested in print ad of Toyota Camry V6? What does the abstract shape speak for or signify?
❋What are “subtle sex-role cues” through special visual editing device? ❋Why is the visual style in Compaq’s Notebook ad a dispute of Baker’s principles? ❋How does compositional feature of a picture signify meaning relating to gender, age, and social status?
❋How does ads of luxury goods employ classicism as a compositional style to reinforce the analogies between luxury and simplicity? ❋What are the stylistic visual devices employed in youth-oriented advertising? ❋What is MTV’s visual style?