Beruflich Dokumente
Kultur Dokumente
Mathew Ashley
Bill O’Brien
Rachel Reiter
Kevin Richards
Develop a ten year strategy to continue Tata’s profitable growth and sustainability
leadership while addressing:
Tata’s growing global presence
Evolving definitions of sustainability
Increasing demand for measurement and transparency
Recommendations
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Many independent initiatives and organizations
CURRENT SITUATION
TCCI Innometer
Annual Management Workouts Tata Trusts Tata Power Indian Hotels
AsTata
TataMotors
grows globally, how
Tatacan the company
Chemicals Tatapreserve its unique tension
Relief Committee
TQMS Tata International
Tata Index forbetween
Sustainable
profit and purpose to meet evolving definitions of sustainability?
Human Development Innoverse
Tata Tea Tata Consulting Services Tata Protocol for Internal
Tata Steel Assessment
CSR silos are usually the norm
Ongoing Community Tetley Tea Employee Community EARTH Tata Nano Combat Innovation
community literacy Rainforest generation literacy Project Climate Center
service Certification IIP CII Energy Change (3C’s)
Animal Carbon
Health & Certification Green Globe Mgmt Award mapping
Recycling Ethical Tea husbandry Sustainability
wellness collaboration
program Partnership Community council Tata Swach
Tata Swach EMS
(ETP) development (H20 purifier) standards Imported Coal (H20 purifier)
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Goals of Tata’s corporate communication on sustainability
Sustainability Definition
“Corporate Sustainability (CS) is integral
is a local, to value-creation
national, in our business
and global endeavor through
for creating the enhancement
long-term of human,
economic, social, and
natural,
financial and social
growth forcapital complementing
the enterprise their economic and financial growth in order to give the enterprise
and its stakeholders.”
an enduring future and also help create and serve a larger purpose, at all times. It facilitates accountability to
all stakeholders as a systemic practice.”
The Tata Credo
1) Everything we do within Tata can be re-examined through 6) All sustainable initiatives should be transparent,
a sustainability lens. measurable, and auditable to all stakeholders.
2) Sustainable initiatives strive to add value to Tata's 7) Our businesses should inspire new sustainable ideas, and
enterprise and shareholders over a reasonable time frame. our sustainability efforts should inspire new business ideas.
3) Social philanthropy and development initiatives are a core 8) Sustainable thinking and implementation is a key skill that
competency and should be treated as an essential output every future Tata manager should possess.
of the organization. 9) Tata's companies will encourage their business partners
4) Sustainable creativity and knowledge should be shared and stakeholders to achieve sustainable business practices.
across all Tata organizations and outside of our company. 10) Our initiatives should lead environmental, economic, and
5) Tata's sustainability development should be managed with social development in India and the world. Our efforts go
the same rigor, focus, and precision as other Tata business. beyond a "compliance" mindset and accomplish what was
once thought impossible.
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TSS VALUE CREATION
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ORGANIZATIONAL CHART BREAKOUTS
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ORGANIZATIONAL CHART BREAKOUTS
Create New Markets
Internal Consultants: Facilitation & subject matter expertise
Innovation Center: Creates new products or new markets for existing products
Financial Planning: Funding, budgeting, agreement with shareholders
Internal Audit: EVA in collaboration with TQMS
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Climate Change Task Force: Internal conservation across all business units
ORGANIZATIONAL CHART BREAKOUTS
Build Intellectual Capital
Management Training: Rotations & development
Climate Change Task Force: Grow environmental CSR
Innovation Center: Improving business practices
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ORGANIZATIONAL CHART BREAKOUTS
Monetize CSR Knowledge
Financial Planning: External fundraising
External Audit/Measurement: Outside credibility
External Consultants
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ORGANIZATIONAL CHART BREAKOUTS
Strengthen Brand
Communications: Publicize CSR efforts in receptive markets
Trust/Endowments: Protect & grow company culture of philanthropy
External Audit & Measurement: Company-wide CSR report
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ORGANIZATIONAL CHART BREAKOUTS
Attract & Retain Talent
Trust/Endowments: Protect & grow company culture of philanthropy
Management Training: Rotations & development
Communications: Employee engagement
Financial Planning: Employee incentives
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Innovation Center: Improving business practices
If managed properly, TSS can address and overcome traditional barriers to
IMPLEMENTATION
implementation and common CSR challenges.
Project prioritization
TSS is under-resourced &
committee
overcommitted
Budgeting process
Financial
Planning
Management rotations
Hiding place for ineffective
HR training/retraining
managers
Recognize & reward success
MULTI-LOCAL STRATEGY
environmental, and social considerations in local communities.
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END OF LIFE VEHICLES (ELV) PROJECT
INITIATIVE EXAMPLE
ELV processing is already mandatory in the EU Multi-Local Implementation
Tata Credo Alignment
1) Everything we do within Tata can be re-
By combining expertise across businesses, Tata can examined through a sustainability lens.
create an ELV initiative in the EU and new markets 3) Social philanthropy and development
initiatives are a core competency and should
be treated as an essential output of the
The estimated value of an ELV-processed vehicle is organization.
$267, which could be split between Tata and the 4) Sustainable creativity and knowledge should
customer be shared across all Tata organizations and
outside of our company.
7) Our businesses should inspire new
sustainable ideas, and our sustainability
efforts should inspire new business ideas.
INITIATIVE EXAMPLE
Leveraging Tata’s CSR core competency into a Multi-Local Implementation
Tata Credo Alignment
sustainability software consulting practice 5) Tata's sustainability development should be
managed with the same rigor, focus, and
precision as other Tata business.
Developing Tata Consulting Services group specializing
6) All sustainable initiatives should be
in Enterprise Carbon Accounting (ECA) software transparent, measurable, and auditable to all
stakeholders.
Test and develop new market for “human” sustainability 9) Tata's companies will encourage their
software business partners and stakeholders to achieve
sustainable business practices.
10) Our efforts go beyond a "compliance"
Future value creation through external CSR consulting mindset and accomplish what was once
beyond software thought impossible.
Finance and audit function provides Climate change group leveraged for CO2
measurement and transparency tracking software
Develop “human” software in Innovation Center Seek out potential clients across existing
and through inter-company collaboration business
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TIMELINE & ACTION PLAN
Costs and Returns
Initial investment for TSS and initiatives: $52M
– TSS assumed to have up to 500 headcount
– Total Tata 2009 investment in social initiatives: $159M (Graham, “Too Good To Fail”, 2010)
Additional expenditures of $20M - $60M per year as staged initiatives roll out
Minimum 10% return projected if Tata brand value increases by $4M per year
Next Steps
Discuss TSS idea with key leaders Investigate initiative feasibility
Begin work on standards for employee Investigate legal/tax/reporting implications of
equality across countries subsidiary
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QUESTIONS? THANK YOU
INITIATIVE EXAMPLE
Tata Steel leads group on energy efficiency programs Tata Credo Alignment
and has several innovative pilot programs 1) Everything we do within Tata can be re-examined
through a sustainability lens.
2) Sustainable initiatives strive to add value to Tata's
Reduce its carbon footprint in existing and new markets enterprise and shareholders over a reasonable
time frame.
Projected to save $3.1 million in fuel costs, savings from 4) Sustainable creativity and knowledge should be
shared across all Tata organizations and outside of
other energy programs $17.9 million with initial roll out our company.
in India, EU, China and expanding to other markets 6) All sustainable initiatives should be transparent,
measurable, and auditable to all stakeholders.
9) Tata's companies will encourage their business
partners and stakeholders to achieve sustainable
business practices
INITIATIVE EXAMPLE
Diversify energy mix and develop strategies to meet the Tata Credo Alignment
expanding demand for power over the next ten years 1) Everything we do within Tata can be re-examined
through a sustainability lens.
4) Sustainable creativity and knowledge should be
Work with government stakeholders to develop shared across all Tata organizations and outside of
alternative energy technology our company.
5) Sustainable creativity and knowledge should be
shared across all Tata organizations and outside of
Carbon footprint reduction opportunities through the our company.
use of nuclear, wind, solar and hydro 10) Tata's companies will encourage their business
partners and stakeholders to achieve sustainable
business practices.
INITIATIVE EXAMPLE
Transparent reporting of ethical sourcing through the Tata Credo Alignment
Rainforest Alliance Certification (RAC) in Western 2) Sustainable initiatives strive to add value to
European and North American Tata's enterprise and shareholders over a
reasonable time frame.
Renewable packaging through Life-Cycle Analysis 4) Sustainable creativity and knowledge should
be shared across all Tata organizations and
outside of our company.
Fair Trade certified products and standards 5) Sustainable creativity and knowledge should
be shared across all Tata organizations and
outside of our company.
9) Our businesses should inspire new
sustainable ideas, and our sustainability
efforts should inspire new business ideas.
INITIATIVE EXAMPLE
Flue gas treatment, carbon absorption and nano glass Tata Credo Alignment
coating for insulation 1) Everything we do within Tata can be re-
examined through a sustainability lens.
Entered into the bio-fuels market in 2007 3) Social philanthropy and development
initiatives are a core competency and should
be treated as an essential output of the
Fresh produce sourcing, packaging, and distribution organization.
4) Sustainable creativity and knowledge should
be shared across all Tata organizations and
Innovation Center outside of our company.
7) Our businesses should inspire new
Center for Agriculture and Technology sustainable ideas, and our sustainability
efforts should inspire new business ideas.
INITIATIVE EXAMPLE
Indian hotels is pursuing an internal project Tata Credo Alignment
known as EARTH
1) Everything we do within Tata can be re-examined
through a sustainability lens.
There are best practices from other hotel chains 2) Sustainable initiatives strive to add value to Tata's
and Tata companies that can be leveraged for enterprise and shareholders over a reasonable time
near-term immediate savings frame.
4) Sustainable creativity and knowledge should be shared
across all Tata organizations and outside of our company.
Long term goal should be LEED certification for 5) Tata's sustainability development should be managed
new hotels with the same rigor, focus, and precision as other Tata
business.
9) Tata's companies will encourage their business partners
Total annual savings/profit for 8 targeted hotels = and stakeholders to achieve sustainable business
$1M practices.
Work with other Tata companies to discover Communication strategy for hotel customers to
conservation best practices get help with conservation efforts
Set up conservation measurement system for hotels Leverage Climate Change task force
Certification $23.6M
ELV $12.5M
Low/ Low
Recycling
Hotel $1.4M Sustainability Low/ Medium
Conservation Software
$3.9M Truck/ Trailer Consulting
Expansion $71.6M
$6.9M
Medium/ High
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