Goal Seeking and Strategic

Planning
What is Strategic Planning?
• A disciplined effort to produce fundamental DECISIONS and ACTIONS
that SHAPE and GUIDE what a cooperative is, what it does, and why it
does it with a focus on the FUTURE.
• A process by which a group defines its own VMOSA.
What is VMOSA?

V • VISION

M • MISSION

O • OBJECTIVE

S • STRATEGIES

A • ACTION PLAN
VMOSA is … ?
• A practical planning process that can be used by any community
organization or institution
• Planning tool that can help your organization by providing a
blueprint for moving from dreams to actions to positive
outcomes for your community.
Why should your organization use VMOSA?
• The VMOSA process grounds for your dreams. It makes good ideas
possible by laying out what needs to happen in order to succeed.
• It allows your organization to build consensus around your focus and
the necessary steps your organization should take.
• Allows your organization to focus on your short-term goals while
always keeping sight of your long-term vision and mission.
When should you use VMOSA?

When you are When your group is

starting a new moving into a new
organization. phase of an
ongoing effort.

When you are trying

When your group is
to invigorate an
moving into a new
older initiative that
phase of an
has lost its focus or
ongoing effort.
momentum.
Planning Process Steps
Vision
(the dream)

Action plan
(what change will Mission
happen, who will do
(the what and why)
what, by when to make
it happen?

Objectives
Strategies (how much of what will
(the how) be accomplished by
when)
VISION (the dream)
Vision statement should be:
• Understood and shared by members of the community.
• Broad enough to allow a diverse variety of local perspectives to be
encompassed within them.
• Inspiring and uplifting to everyone involved in your efort.
• Easy to communicate.
MISSION (the what and why)
Concise

Guiding
Principle

Outcome
Inclusive
Oriented

Mission Statement: A written declaration of an organization’s core purpose

and focus that normally remains unchanged over time. A mission statement
defines what an organization is – its reason for being. It answer the question,
“why do we exist?”
Objectives (how much of what will be
accomplished by when)
• Once an organization has developed its mission statement, its next
step is to develop the specific objectives that are focused on
achieving that mission.
• Objectives refer to specific measurable results for the initiative's
broad goals.
• An organization's objectives generally lay out how muchof what will
be accomplished by when.
Strategies (the how)
• Strategies explain how the initiative will reach its objectives. Generally,
organizations will have a wide variety of strategies that include people
from all of the different parts, or sectors, of the community. These
strategies range from the very broad, which encompass people and
resources from many different parts of the community, to the very specific,
which aim at carefully defined areas.
• Five types of specific strategies can help guide most interventions. They
are:
1. Providing information and enhancing skills .
2. Enhancing services and support.
3. Modify access, barriers, and opportunities.
4. Change the consequences of efforts.
5. Modify policies .
Action plan (what change will happen; who
will do what by when to make it happen )
• Finally, an organization's action plan describes in great detail exactly
how strategies will be implemented to accomplish the objectives
developed earlier in this process.
• Action steps are developed for each component of the intervention or
(community and systems) changes to be sought. These include:
 Action step(s): What will happen
 Person(s) responsible: Who will do what
 Date to be completed: Timing of each action step
 Resources required: Resources and support (both what is needed and what's available)
 Barriers or resistance, and a plan to overcome them! Collaborators: Who else should
know about this action