MANAGEMENT & INTERNATIONAL BUSINESS

INTRODUCTION TO BUSINESS

PRESIDENT UNIVERSITY
 GROUP PRESENTATION

H O N D A
 THE MEMBERS Of GROUP 4

Ibni Ratu Azizah Amran

Wang Yi
(014201900050)
(014201900255)

Nadya Fortuna
Berliana Asmara Putri
(014201900085)
(014201900109)

Tya Heryani
(014201900060) Sony Priya Elita M.
(014201900160)
SWOT ANALYSIS
 STRENGTHS

This time, the results of the SWOT analysis of PT Astra

Honda Motor is PT Astra Honda Motor has several strengthts
that can be used as capital to develop the company and
compete in the market. The following analysis of strengths by
PT Astra Honda Motor:

a. Quality
b. Quantity
c. Spare Part
d. Show Room
e. Price
 WEAKNESSES

Besides of the strengths, this time is to analyze the weaknesses of

PT Astra Honda Motor. The flaw side is analyzed to continue to
improve the performance and future development of PT Astra
Honda Motor to continue to compete in the automotive market.
Here are some of the weaknesses of PT Astra Honda Motor :

a. Design
b. Price Of Spare Parts
 OPPORTUNITIES

In addition to analyzing strengths and weaknesses is to analyzing

the company’s sales opportunities in the market. These
opportunities are formed by the availability of existing market sales.
The following are some of the analyzes of PT Astra Honda Motor’s
opportunities in the national automotive market :

a. Population
b. Communities Of Honda
 THREATS

Finally, this is the Threats in SWOT analysis of PT Astra Honda

Motor. Here are the results of the analysis:

a. Other Manufactures
b. Global Crisis
c. Natural Disasters
S T P ANALYSIS
 SEGMENTATION & TARGETING

Age 18-50 years old

Occupation Student, Profession,

Businessman, and Technical
Social Class Middle Class-Upper Class

Region Big City, Modern Village

 POSITIONING

A. High Presale Price and

Stable
B. Good Image Among The
Citizen
C. Modern Technology
D. Strategic Place Of Market
E. Good Price Of Product
MARKETING DEPARTEMENT
PRODUCT

PRICE 4P PLACE

PROMOTION
 M PRODUCT
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HONDA PRODUCT

MOTORBIKE

CAR
 HONDA PRODUCT

PT ASTRA HONDA
MOTOR

A. Base On The Type

1. Honda Matic
2. Honda Bebek
3. Honda Sport
4. Honda Bigbike
 HONDA PRODUCT

PT ASTRA HONDA MOTOR

A. Honda Matic Base On The

Type

1. Honda Beat
2. Honda Vario
3. Honda Genio
4. Honda Scoopy
5. Honda PCX
6. Honda ADV
7. Honda SH150i
8. Honda Forza
 HONDA PRODUCT

Honda Vario 150 eSP – “Ride The

Perfection” is an AHM flagship
scooter with the most sophisticated
design and features in Indonesia.

Honda Vario 150 eSP

 HONDA PRODUCT

HONDA VARIO 150 ePS COLOR VARIANT

Exclusive Exclusive Exclusive

Matte Blue Matte Brown Matte Black

Exclusive Exclusive Exclusive

Matte Red Matte Silver Matte White
THE PICTURES Of HONDA VARIO 150 eSP
 SPECIFICATION of HONDA VARIO 150 eSP

a. Machine Type
a. 4 Steps, SOHC With Coolant
b. Fuel-supply systems Fluid

b. PGM-FI (Programmed Fuel

c. Diameter X Step
Injection)

d. Transmission Type c. 57,3 x 57,9 mm

e. Compression Ratio d. Automatic, V-matic

f. Maximum Power e. 10,6 : 1

f. 9.7 kW / 8500 rpm

g. Maximum Torque
g. 13.4 Nm / 5000 rpm
h. Starter Type
h. Electric
i. Clutch Type
i. Automatic Centrifugal Clutch
Dry Type
SOHC (Single Over Camshaft)
 SPECIFICATION Of HONDA VARIO 150 eSP

a. Underbone
a. Type Of Skeleton
b. Telescopic
b. Front-suspension Type
c. Swing Arm With a Single
c. Rear Suspension Type Suspension

d. Front Brake d. Hydraulic Disk, Single

Piston
e. Back Brake
e. Tromol
f. Braking System
f. Combi Brake System
 SPECIFICATION Of HONDA VARIO 150 eSP

a. Length x Width x Height

a. 1919 x 679 x 1062 cm
b. High Seat
b. 769 mm
c. Distance Axis
c. 1.280 mm
d. Lowest Way Down
d. 132 mm
e. Crub Weight
e. 112 kg
 SPECIFICATION Of HONDA VARIO 150 eSP

a. Fuel Tank Capacity a. 5,5 liter

b. Oil Capacity b. 0,2 liter

c. Ignition System c. Full transisterized

d. Headlamp d. LED
 M
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G Motor Price List
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PRICE
 Honda BeAT Price

Type Price

BeAT Sporty CW IDR 16.068.000

BeAT Sporty CBS IDR 16.244.000

BeAT Sporty CBS ISS IDR 16.768.000

BeAT Street IDR 16.793.000

 Honda Vario Price

Type Price

Vario 110 CBS IDR 17.343.000

Vario 110 CBS Advanced IDR 17.443.000

Vario 110 CBS – ISS IDR 18.143.000

Vario 110 CBS - ISS

IDR 18.243.000
Advanced

Vario 125 CBS IDR 20.146.000

Vario 125 CBS-ISS IDR 20.935.000

Vario 150 IDR 23.621.000

 Honda Scoopy Price

Type Price

Scoopy Stylish IDR 19.193.000

Scoopy Sporty IDR 19.193.000

 Honda SH150i Price

Type Price

SH150i IDR 39.900.000

SH150i - Matte Black IDR 41.900.000

 Honda PCX Price

Type Price

PCX 150 – CBS IDR 28.933.000

PCX 150 – ABS IDR 31.934.000

PCX Hybrid IDR 42.139.000

 Honda Forza Price

Type Price

Forza IDR 81.950.000

 Honda Genio Price

Type Price

Genio CBS-ISS IDR 17.700.000

Genio CBS IDR 17.200.000

 Honda ADV 150 Price

Type Price

ADV 150 – CBS IDR 33.500.000

ADV 150 – ABS IDR 36.500.000

 M PLACE
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Main Dealer
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A PT Astra Honda Motor
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 HONDA DEALER PLACES

Other Main Dealer of Honda :

1. Jakarta Honda Center in Jakarta
2. Astra Motor Semarang in Semarang
3. Astra Motor Denpasar in Denpasar
4. Capella Dinamik Nusantara Aceh in
NAD
Etc

PT Astra Honda Motor

Main Office & Assembly Factory

Laksda Yos Sudarso Street, Sunter I
Jakarta 14350
 M
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I PROMOTION
N STRATEGY Of
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A HONDA
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PROMOTION
PROMOTION STRATEGY Of HONDA
EXAMPLE PROMOTION STRATEGY Of HONDA
EXAMPLE PROMOTION STRATEGY Of HONDA
HUMAN RESOURCES DEPARTEMENT
HUMAN RESOURCES DEPARTEMENT

A. Human Resources Work System

B. Recruitment
- Job Analysis
C. Strategic Selection
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OPERATION DEPARTEMENT
 OPERATION DEPARTEMENT

PT Astra Honda Motor is the largest motorcycle manufacturing

& distribution company in Indonesia, with more than 20.000
Employees.

Honda also developed technology that is able to answer the needs

of cutomers namely “stubborn” engine and fuel efficient, making
It an economical pioneer of two-wheeld vehicles.
OPERATION DEPARTEMENT
FINANCE DEPARTEMENT
 FINANCE DEPARTEMENT

In its financial statements for the year ended 31

December 2018, BP reported net assets of IDR 22.5
trillion (2017 net assets is IDR 21.5 trillion) in
accordance with BP’s accounting policy.
 FINANCE DEPARTEMENT NEWS

Jakarta, CNBC Indonesia - The increase in Astra's net profit last year was due to
an increase in contributions from the heavy equipment, mining, construction and
energy business segments, as well as the financial services business segment. The
increase in segments was able to cover other business lines that were down,
namely agribusiness and automotive.

The weakening of the rupiah throughout the year also pressured the Astra Group's
manufacturing business margins. However, this pressure can be offset by the
positive impact of mining contractors and automotive export activities.
 REFERENCECES
https://www.astra-honda.com/

https://notesmatic.com/honda-marketing-strategy/

http://www.astra-honda.com/karir

https://www.astra-honda.com/corporate#corporate-profile

https://recruitment.astra-honda.com/index.html

https://www.astra.co.id/Public/Files/Astra%20Account%20December%2
02018.pdf

https://www.cnbcindonesia.com