IN THE NAME OF ALLAH

THE BENEFICENT, THE MERCIFUL

Course Name: Business Research Methodology

Presented by: S.Qasim Ali Bokhari
Roll No: Fa-2019/MBA (2 Years)/017
• Petroleum and Petrochemical Company
– Upstream: Exploration
– Downstream: Retail
– Chemical Products
• Vision & Mission
• Company’s Ideology (5 Principles)
– Portfolio Quality
– Global Integration
– Discipline and Consistency
– Value Maximization
– Long Term Perspective
Competitors & Market Share
Company Name Revenue ($B) Market Share (%)
Sinopec Group 414.649 15.4

Royal Dutch Shell 396.556 13.1

China National 392.976 12.6

Petroleum
Saudi Aramco 355.905 11.9

BP 303.738 10.9

**Exxon Mobil 290.212 10.1

 Business Model
• Customer Segments
– Mass Market
• Key Activities
– Producing, Refining & Marketing
• Need Oil & Gas

• Value Proposition • Key Partners

– Accessibility
• 20,251 locations worldwide
• Online Payment/Digital APP
– Brand
• 37 Oil Refineries in 21 Countries
• Eight Largest Company Revenue
• Fifth Largest Co. by Market
Capitalization
• Channels
– Retail Sites
• Owned Service Stations & Franchisees
• Website, Social Media & Advertising
• Customer Relationship
– Self Service & Automated Nature
– Limited Interaction with Employee’s
1–4
– Wholesalers, resellers, distributors
– Global Partnership like Qatar
• Key Resources
– Billion Oil Equivalent Barrel & Franchises
– Manufacturing Plants & Transportation System
• Cost Structure
– Economies of Scale
– Others: Production, Marketing, Administration
& Exploration
• Revenue Streams
– Sale of Crude Oil, Natural Gas, Petroleum &
Chemical Products
 SWOT ANALYSIS
Internal Assessments External Assessments
• Strengths • Opportunities
– Strong market position – Rising global energy demand
– Strong research and development – Addition of new oil and gas
capabilities projects
– Diversified geographic revenue – Growing chemical demand in Asia
stream
– Increasing demand of LNG
globally
• Weaknesses
– Litigations and contingencies
– Declining financial performance
• Threats
– Environmental regulations
– Economic conditions
– Challenging Downstream industry
environment

1–5