SUBMITTED BY:

Ayushi Dasani
Vishal Dutt Singh
Puneet Saraswat
Ritesh Agarwal – CEO Ritesh Agarwal, CEO & founder, OYO
Hotels & Homes, said OYO Living was
conceptualized based on the
feedback and demand from
customers and asset partners. “We
saw this as a huge opportunity and
decided to leverage our hospitality
experience to offer a first of its kind
end to end fully managed living
experience," he said.
OYO
LIFE
 STRENGTH
Standardisation: The Oyo
life are mostly owned by
various providers but have
just been standardized
under the Oyo franchise
and thus people are
guaranteed of standardized
service in all Oyo life rooms
wherever they may be
located.
Investment: Capability of
huge investment.
Brand Image: Good Brand
Image of OYO rooms
Policies: Brokerage, 1-
month Deposits, No
Landlord Interference,
Stayed Supervisors and
guards.
WEAKNESS
Rental Property: Do not
own any building or
property All the property of
Oyo life is rented.
Preference: people
preferring hostels and PGs
for accommodation
OPPORTUNITY
Focus on budget
accommodation: Earlier
the trend was more biased
towards luxury but not
anymore. People are trying
to minimise spending and
focus on saving and thus
budget rooms that can
provide decent boarding
and lodging facilities are on
a high demand today.
A surge in the number of
Professional and Students
in emerging
economies: The number of
people who migrate for
higher studies and to do
jobs in different cities have
increased, both genders
has grown profusely in
emerging economies. This
has resulted in a demand
for budget stays.
THREAT
Competition: With lowered
barriers to entry, There are
a lot of competitor like
Nestaway, Zolo stay, Stanza
living, co-live etc which
offer a varied gamut of
services similar to Oyo Life.
Growing concerns about
safety: Today there is
negative imagery of unsafe
stays and the number of
cases of harassment is on an
increase. Though Oyo life
does not guarantee safety at
any point in time for its
hotels they have a moral
commitment to ensure that
no such untoward incidents
happen.
 Porters 5 Force Model
THREAT OF NEW ENTRANTS
LOW
Because coming up with such a concept requires a
huge investment also OYO Life has made its mark
due to Oyo’s strong brand image

BARGAING POWER OF BUYERS
LOW
Because fueled by rapid urbanization,
which is expected to increase to 40%
by 2030 from ~25% in 2001, a large
part of millennial population finds
themselves looking for
accommodation in a new city so they
have limited sellers.
RIVARLY AMONG EXISITING
COMPETITORS
HIGH
Due to presence of Zolo Stay,
Nestaway, Co-Live, Stanza Living
BARGAING POWER OF
SUPPLIERS
HIGH
Because there are limited sellers in the
market and the number of customers are
high and co-living’s penetration is going
up to 8.3% and is estimated to grow at
17% CAGR in next 5 years, co-living will
be an INR 1 trillion market opportunity
by 2023

THREAT FROM SUBSTITUTES

HIGH
Because students and professionals still prefer
modes of accommodation like PGs and Hostels
and rented personal flats and rooms.
 COMPARITIVE ANALYSIS

OYO 40000(beds) Rs 4999- Rs 13000 10 cities $200 M

 BUSINESS IDEA

• Our Business idea which can help Oyo Life grow at an accelerated pace is to
provide a safe living environment to every segment to carter their needs in tier 1
and tier 2 cities.

OBJECTIVE:

• To safeguard the interest of the customers.

• To render a better living experience at a relatively lower price.
• To provide a homely environment with due safety measures.
 STRATEGIES

• Oyo life can render facilities of SOS features inside each of its rooms to safeguard the interest of
students and working women.
• Oyo life can collaborate with some specific cabs and cab drivers associated with online rental cab
portal provider such as Ola and Ubers so that the cab facility is available 24*7 that too with utmost
security and faith in the drivers to provide a mental security to the working women living in Oyo Life.
• Oyo Life can collaborate with food service providers to provide food on token system as in when
required as its competitors like CO-HO is providing such facilities.
• Oyo Life can introduce Big Basket Instant inside their Oyo Life space for rendering additional services
that too for 24*7.
• Oyo Life can hire a security agencies so that a verified security guard from the agency guards the Oyo
Life space.
• As Oyo Life is providing a co-ed living facility so it can be made sure that every person entering into
the space provide his/her own valid government authorised identification proof.
• Oyo Life can build its own separate co-living space catering only to the females segment if its finds
that it’s the need of the time.
 IMPACT

• These strategies will impact positively in the minds of the Oyo Life
customers as they will be having more trust and faith in Oyo Life.

• Parents play vital role in making accommodation choices of the females

and students, they will have a sense of security in leaving their children as
security is well taken care of in Oyo Life because Parents have a big say
when it comes to student housing, along with an increased focus on safety,
security and living standards

• Oyo Life will be spreading into Tier 2 cities as well so it will bring goodwill
to the brand as its reach and recognition will enhanced.