SEO Trends for

2020 That You Need

To Know
 Introduction
• As online competition continues to increase and new
websites are being launched, it’s time to rethink your
content marketing strategy and invest in SEO.
• Websites must meet specific requirements set by
search engines like Google, and this is where SEO
strategy becomes very important.
• You must know what SEO trends are on the horizon
so that you can update your website accordingly and
ensure that more prospects and customers find you in
the search engine results.
 Influencers Should Be Leveraged for
SEO
• People often feel inundated by intrusive ads and are
looking for information they can trust and authentic
reviews.
• This has led to a rise in influencer marketing.
• People are much more likely to engage with a
respected and well-known person than they are with
an ad.
• Digital marketers and media companies are increasing
their investment in influencer marketing because it
has produced excellent results.
 Secure Websites Are a Must
• User safety is another trend that doesn’t seem to have
much to do with SEO, but it is very important to the
website user experience.
• If a user doesn’t feel safe visiting a web page then
they’re very likely to leave quickly.
• Or if they see a “Not Secure” warning appear, they
may decide to not proceed to your page.
• As a result, high bounce rates could affect the
position of that page in the organic search listing.
 Websites Optimize for Voice Search
• Before the existence of innovative smartphones,
people searched by plugging words into search
engine boxes on their desktop computers.
• Keywords were born from this behavior.
• With the growing use of mobile devices, voice
searches are becoming a popular trend among internet
users.
• These searches are not only done on phones, but they
can also be performed on home voice assistants such
as the Amazon Echo, Samsung Smart TV, Voice Pod,
etc.
High-quality Content is More Important
Than Ever
• Users want content that is relevant, helpful, and
timely—and that is what Google tends to reward with
higher search engine rankings.
• People head to search engines with questions, and
your web page needs to deliver answers.
• Content must be well researched and follow a logical
structure that makes it easy to navigate and read.
• Informative and quality articles are the only type of
content that will grow a website’s popularity in 2020
and beyond.
• Online consumers are quick to detect and ignore web
pages or blog articles that are too salesy.
 Users Demand Excellent Digital
Experiences
• Once you improve your page speed, you also must
focus on the user experience.
• Navigation should be logical and easy to understand.
• Don’t use words or jargon that are unfamiliar to your
audience.
• While you may think something is creative or clever,
you have to put yourselves in your viewer’s shoes.
Would they understand what you mean in a split-
second? If not, they’ll bounce from your web page
and return to the SERP.
• High bounce rates will negatively impact your search
rankings.
 Conclusion
• If you’re already familiar with these trends,
then that’s great—it’s time to double-down on
them so you can generate more targeted traffic
from Google.
• But if you still have questions and need help
with SEO services, visit the best digital
marketing company in madurai.