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PPT 1-1
Chapter 1
Introduction to the
World of Retailing
McGraw-Hill/Irwin
Levy/Weitz:
PPT 1-2 Retailing Management, 5/e Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved.
What is Retailing?
PPT 1-3
Examples of Retailers
• Retailers:
-Sears, Holiday Inn, McDonalds, Amazon.com, Jiffy
Lube, AMC Theaters, American Eagle Outfitter, FAO
Schwartz, Kroger
PPT 1-4
How Retailers Add Value
• Breaking Bulk
-Buy it in quantities customers want
• Holding Inventory
-Buy it at a convenient place when you want it
• Providing Assortment
-Buy other products at the same time
• Offering Services
-See it before you buy, get credit, layaway
PPT 1-5
How Retailers Add Value
Doll is featured on
floor display
Doll is offered in
convenient
locations in
Doll is developed in quantities of one
several styles
Doll is developed at
manufacturer
PPT 1-6
Manufacturer’s Perspective
Distribution Price
Promotion
PPT 1-7
Distribution Channel
PPT 1-4
Distribution Channel
PPT 1-8
Retailers are a Business Like Manufacturers
PPT 1-9
Decision Variables for Retailers
Customer Service
Communication
Mix
PPT 1-10
Economic Significance of Retailing
PPT 1-11
Retailing is Big Part of Economy
Manufacturing Retail
(18%) (17%)
Government
(15%)
Services (50%)
PPT 1-12
Projected Job Gains (2000 – 2010)
PPT 1-13
Nature of Retail Industry is Changing
To Today’s Retailer
PPT 1-14
Retailing is a High Tech Industry
PPT 1-15
Globalization of Retailing
PPT 1-16
Retail Environment Differs Across the Globe
US Japan
Concentration High Medium
PPT 1-17
Retail Management Decision Process
PPT 1-18
JC Penney’s Strategic Evolution
Assortment beyond
organic/natural foods
Private labels - Whole
Food™, 360 Day Value™
Love, trust, and employee
empowerment
Equality in compensation
PPT 1-21
Hot Topic’s Retail Mix
Communication Pricing
Mix
PPT 1-22
Hot Topic’s Retail Mix
Location Strategy
Enclosed malls
Customer
Service
Communication Pricing
Mix
PPT 1-23
Hot Topic’s Retail Mix
Assortment Strategy
Customer
Service Location
Many Different
Store Design
and Display
Hot Band
T-shirts and
Communication
Pricing
Accessories
Mix
PPT 1-24
Hot Topic’s Retail Mix
Location
Pricing Strategy
Customer
Merchandise
Service
Assortment
Store Design
and Display
Communication
Mix Modest with Sales
PPT 1-25
Hot Topic’s Retail Mix
Customer
Service Location
Pricing
TV and
Magazine Ads
PPT 1-26
Hot Topic’s Retail Mix
Customer
Service Location
Heavy Metal,
Merchandise
Gothic Look Assortments
Communication
Mix Pricing
PPT 1-27
Hot Topic’s Retail Mix
Customer Service
Modest
Location
Merchandise
Assortment
Store Design
and Display Pricing
Communication
Mix
PPT 1-28
Macy’s Retail Mix
Customer
Location
Service
Pricing
Communication
Mix
PPT 1-29
Macy’s Retail Mix
Location Strategy
Enclosed Malls
Customer
Service
Communication Pricing
Mix
PPT 1-30
Macy’s Retail Mix
Assortment Strategy
Customer
Service Location
Store Design
and Display
Many Items in
Apparel and
Communication
Soft Home
Mix Pricing
PPT 1-31
Macy’s Retail Mix
Location
Pricing Strategy
Customer
Merchandise
Service
Assortment
Store Design
and Display
Communication
Mix
Moderate with
Frequent Sales
PPT 1-32
Macy’s Retail Mix
Customer
Service Location
Pricing
PPT 1-33
Macy’s Retail Mix
Customer
Service Location
Communication
Mix Pricing
PPT 1-34
Macy’s Retail Mix
Customer Service
Modest
Location
Merchandise
Assortment
Store Design
and Display Pricing
Communication
Mix
PPT 1-35
Wal-Mart’s Retail Mix
Customer Location
Service
Communication Pricing
Mix
PPT 1-36
Wal-Mart’s Retail Mix
Location Strategy
Free-standing Stores
Customer
Service
Communication
Mix Pricing
PPT 1-37
Wal-Mart’s Retail Mix
Assortment Strategy
Customer
Service Location
Large Number
Store Design
and Display
of Categories
Few Items
Communication
Mix Pricing
in Each Category
PPT 1-38
Wal-Mart’s Retail Mix
Location
Pricing Strategy
Customer
Merchandise
Service
Assortment
Store Design
and Display
Communication
Mix Low, EDLP
PPT 1-39
Wal-Mart’s Retail Mix
Customer
Service Location
Communication Mix
Store Design Merchandise
and Display Assortment
Pricing
TV and Newspaper
Insert Ads
PPT 1-40
Wal-Mart’s Retail Mix
Customer
Service Location
Basic, Special
Merchandise
Displays Assortments
for Products
Communication
Mix Pricing
PPT 1-41
Wal-Mart’s Retail Mix
Customer Service
Limited
Location
Merchandise
Assortment
Store Design
and Display Pricing
Communication
Mix
PPT 1-42
Career Opportunities in Retailing
Start Your Own Business
List of Retail Entrepreneurs on
Forbes 400 Richest Americans
• Walton Family (Wal-Mart)
• Fisher (The Gap)
• Wexner (limited)
• Menard (Menard’s)
• Marcus, Blank (The Home Depot)
• Kellogg (Kohl’s)
• Schulze (Best Buy)
• Levine (Family Dollar)
• Gold (99Cent Only)
PPT 1-43
Misconceptions About Careers in Retailing
PPT 1-44
Why You Should Consider Retailing
PPT 1-45
Types of Jobs in Retailing