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PRODUCT SURVEY ON
CASUAL COTTON APPAREL
PRESENTED BY:
Akash Thakur
Bharat Maheshwari
Dipa Shah
Girish Nair
Content outline
Introduction
Features of Indian apparel industry
Classification of apparel market
Major branded players in Iindia
Characteristics of casual cotton apparel retail sector
Emergence & survival of international companies
Price mechanism
Rationale of sales promotion
SWOT analysis
Conclusion
Reference
Introduction
Cotton textiles count among the oldest industries in
India.
One can follow it back to the times of Indus Valley
Civilization, when cotton fabrics of India were in
great demand even in the countries of Europe and
West Asia.
Used for cottage or village industry.
Early 19th century – Roots of Modern Cotton
Industry
Features of
Indian apparel Industry
Most traditional and esteemed industry
Second largest Employer
Labor Intensive
Accounts for 4% GDP
Constitutes 1/3rd of India’s export earning
Fabrics are produced in 3 sectors in India
1.Mills 5.3%
2.Powerlooms 70%
3.Handlooms 20.3%
Classification of
apparel MARKET
MAJOR BRANDED PLAYERS
IN INDIA
Indian brands : Arrow, Van Heusen , Color Plus ,
Park Avenue, Parx, Connexions, Stanza , Allen
Solly, Raymond , Reid And Taylor , Wrangler
Ruff, Biba, Rimanika, Fabindia & many more.
SOURCE: www.naukrihub.com
CHARACTERISTICS OF CASUAL
COTTON APPAREL RETAIL SECTOR
Assortment drivers : Size, Style, Colour
Price setting:
Decided by head office
Profit margin:
min. 50% on each product
UNORGANISED SECTOR
Assortment drivers :
PRICE RANGE
BRAND NAME SHIRT’S / T- TROUSER’S PRICE
SHIRT’S PRICE (Rs.) (Rs.)
Organised sector:
Unorganised sector:
No sales promotion
Discount offer on Gandhi Jayanti
Fabindia
No promotional activities
Advertisement by events- display of full inventory
Competitors: sales in branded outlets,
local handicraft outlets,
roadside vendors.
Product bundling
Known as ‘combo scheme’ or ‘pack scheme’ in
apparel market
Common technique for sales promotion mainly in
organised sector
Preparation of basket of apparel according to the
trend
The retailer is the KING of the supply chain
SWOT ANALYSIS
STRENGTH
Raw material base
Labour
Flexibility
Rich Heritage
Domestic market
WEAKNESS
SWOT ANALYSIS
OPPURTUNITY
Growing Industry
Market access through bilateral negotiation
Integration of Information technology
Opportunity in High Value Items
THREATS
Decreasing Fashion Cycle
Formation of Trading Blocks
CONCLUSION
Readymade garment segment aware of
running trends, and demand the newest in
fashion and products at a reasonable cost.
Readymade garment segment has become
more lucrative.
It is anticipated that the readymade garment
segment will be the main segment in the
next five years.
reference
www.fibre2fashion.com
www.allbusiness.com
www.in.kpmg.com
www. naukrihub.com
www. gurjari.com
www.iimahd.ernet.in
Brand outlets at Iscon Mall, S.G.Road-
Tommy Hilfiger
Lee
Raymonds’
Levis
Pepe
Fabindia At Judge’s Bunglow Road
Brand Outlets At C.G.Road-
Kewal Sons
My My
Navkala
THANK YOU