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CHAPTER OUTLINE
Measuring Cost: Which Costs Matter?
Cost in the Short Run
2
MEASURING COST: WHICH ONE MATTERS
Economic Cost versus Accounting Cost
● accounting cost: Actual expenses plus
depreciation charges for capital equipment.
● economic cost: Cost to a firm of utilizing
economic resources in production, including
opportunity cost.
Opportunity Cost
7
COST CURVES
8
Average and Marginal Cost Curves
MATHEMATICAL EXAMPLE
3. A firm has a fixed production cost of $5,000 and
a constant marginal cost of production of $500
per unit produced.
What is the firm’s total cost function? Average
cost?
10
The short-run cost function of a company is given by the
equation TC = 200 + 55q, where TC is the total cost
and q is the total quantity of output, both measured
in thousands.
What is the company’s fixed cost?
If the company produced 100,000 units of goods, what
would be its average variable cost?
What would be its marginal cost of production?
What would be its average fixed cost?
Suppose the company borrows money and expands its
factory. Its fixed cost rises by $50,000, but its
variable cost falls to $45,000 per 1000 units. The cost
of interest (i) also enters into the equation. Each 1-
point increase in the interest rate raises costs by
$3,000. Write the new cost equation.
11
FINDING COST MINIMIZING BUNDLE OF INPUT
12
COST IN THE LONG RUN
Choosing Inputs
Michael R. Baye, Managerial Economics and Business Strategy, 4e. ©The McGraw-Hill Companies, Inc. , 2003
Long-Run Costs
Long-run average cost (LAC) measures the cost per unit of output
when production can be adjusted so that the optimal amount of each
input is employed. The long-run average cost curve shows the
relationship between the lowest attainable average total cost and
output when both the plant and labor are varied.
LAC is U-shaped
Falling LAC indicates economies of scale
Rising LAC indicates diseconomies of scale
Long-run marginal cost (LMC) measures the rate of change in long-
run total cost as output changes along expansion path
LMC is U-shaped
LTC
LAC
Q
Michael R. Baye, Managerial Economics and Business Strategy, 4e. ©The McGraw-Hill Companies, Inc. , 2003
Derivation of a Long-Run Cost
Schedule (Table 9.1)
Michael R. Baye, Managerial Economics and Business Strategy, 4e. ©The McGraw-Hill Companies, Inc. , 2003
Economies of Scope
Exist for a multi-product firm when the joint
cost of producing two or more goods is less
than the sum of the separate costs of
producing the two goods
For two goods, X & Y, economies of scope
exist when:
C(X, Y) < C(X) + C(Y)
Diseconomies of scope exist when:
C(X, Y) > C(X) + C(Y)
Michael R. Baye, Managerial Economics and Business Strategy, 4e. ©The McGraw-Hill Companies, Inc. , 2003
SHORT RUN VS LONG RUN COST
In the short-run one
input or factor of
production (usually
capital) is constant.
And thus in the short
run we can’t make
choice between
different combinations
of labor and capital to
produce a specific
quantity. When Labor
become costly we can
chose capital and thus
move to point B. In the
long run, that’s
possible.
18
INFLEXIBILITY OF SHORT-RUN
Output is initially at
level q1. In the short
run, output q2 can be
produced only by
increasing labor from
L1 to L3 because capital
is fixed at K1. In the
long run, the same
output can be produced
more cheaply by
increasing labor from
L1 to L2 and capital
from K1 to K2. 19
LONG RUN VS SHORT RUN COST CURVES
The long-run average
cost curve LAC is the
envelope of the short-
Managerial Economics
run average cost curves
SAC1, SAC2, and
SAC3.
With economies and
diseconomies of scale,
the minimum points of
the shortrun average
cost curves do not lie on
the long-run average
cost curve. 20
Long – Run Average Total Cost Curve
• Long Run Average Total Cost Curve shows
the lowest unit cost at which the firm can
produce any given level of output.
How ATC Changes as
the Scale of Production Changes
Economies of scale: Situation in
which output can be doubled for
less than a doubling of cost. ATC
ATC
falls as Q increases.
22
ECONOMIES OF SCALE
economies of scale Situation in which output can
be doubled for less than a doubling of cost.
Managerial Economics
diseconomies of scale Situation in which a
doubling of output requires more than a doubling
of cost.
23
LEARNING CURVE
learning curve
Graph relating
amount of inputs
needed by a firm to
produce each unit of
output to its cumulative
output.
Firm’s production cost
may fall over time as
managers and workers
become more
experienced and more
effective at using the
available plant and
equipment. 24
APPLICATION OF LEARNING CURVE
A firm’s average cost of
production can decline
over time because of
growth of sales when
increasing returns are
present (a move from A
to B on curve AC1),
or it can decline
because there is a
learning curve (a move
from A on curve AC1 to
C on curve AC2). 25
FEW MATHEMATICAL WORKS
26
ANOTHER EXAMPLE
Suppose that a firm’s production function is q =
10L1/2K1/2. The cost of a unit of labor is $20 and
the cost of a unit of capital is $80.
a. The firm is currently producing 100 units of
output and has determined that the cost-
minimizing quantities of labor and capital are
20 and 5, respectively. Graphically illustrate
this using isoquants and isocost lines.
b. The firm now wants to increase output to 140
units. If capital is fixed in the short run, how
much labor will the firm require? Illustrate this
point graphically and find the firm’s new total
cost.
27
CONTINUES......
c. Graphically identify the cost-minimizing level of
capital and labor in the long run if the firm wants
to produce 140 units.
d. If the marginal rate of technical substitution is
K/L , find the optimal level of capital and labor
required to produce the 140 units of output.
28
Cost Minimization
Marginal product per dollar spent should be
equal for all inputs:
MPL MPK
w r
Expressed differently
w
MRTS KL
r
Cost Minimization
Point of Cost
Slope of
Minimization
Isocost
=
Slope of
Isoquant
L
Example