Innovation & Social Media in Healthcare

an event socialized by

“Technology trends behind Social Media strategies” 

Jordi Guitart, CEO

Madrid, November 18th, 2010

 “Technology trends behind Social Media strategies” 

You are Here

Early days Late 1990’s Late 2000’s Today

No FEAR!... but think on moving.

© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

Today’s debate:

Are we facing the Web 3.0...

and what this has to do with
Social Media?

© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

Central axis of the conversation:

Corporate  Corporate Website:
Website /
eCommunity
integration
Community  eCommunity:
Members integration & management

© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

Integration is oriented to centralize

conversations inside an eCommunity or
Corporate website via:

 Mashup integration.
 Widgets integration or SW
development.
 Widgets/plugins already exist that
provide standard functionality.
 APIs enables enhanced services/
functionalities.

But it is still being Web 2.0

© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

An powerful integration example through API: Augmented Reality with Layar Software, or the use of
the camera, GPS receiver, compass and motion sensor smart phones to capture a true picture, putting
both the user's position and orientation, adding virtual elements to create a real-time mixed reality.

Layar API allows integration with:

 Youtube. To find videos around the user position.

 Tweeps Around. To post geo-referred comments to other twitter users nearby.
 Screenshots Layer -> To capture snapshots and share with other users.
 Foursquare -> To share comments and opinions about visited places.
 Flickr -> To create and share photos with other users.

Where do we go from here? What else do we need?

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© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

Lifestreaming

Ubiquity

Embodiment

© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

What’s going on? (unveiling the future)

Granularity
Interoperability
Public knowledge
SOA Ajax
Data Integration XML
Cloud computing
Security
Venture Capital
W3C Data Web xHTML
Encryption
SPARQL Business Model
OWL HTML5 Economy
Advertising

We.b3.O
Metadata Marketing ROI
RDF
Semantic Web Web 3D Consortium

Text Analytics Pattern recognition

Collaborative spaces 3D
FOAF Second Life
Ontologies WordNet
Human Intelligence
Artificial Intelligence Social Networks
Sentiment Analysis
Meaning & Reasoning Conversations
Predictive Analysis

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© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

“Human being is, by nature, a social animal (…)

one who does not feel the need to live life in
common does not belong to the society and this
means it is a beast or a God.”

Aristotle, 384 BC – 322 BC

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© 2010 MADCAT CONSULTING, S.A. Jordi Guitart

 “Technology trends behind Social Media strategies” 

> thanks

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© 2010 MADCAT CONSULTING, S.A. Jordi Guitart