This is

MANGHAM
Hello!
We are MANGHAM
This is our Business Plan Proposal, enjoy!

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The Official Logo

It depicts the lively and friendly mood of our staff and business.
Our LOGO is
fresh and
unique.
An image that perfectly convey the
type of business we are into. The
liveliness and friendliness of the
mascot shown would give a
reflection of how we want our
business to impact the environment.

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I. The Executive Summary

“Mangham is a business run by a group of amateur entrepreneurs…”
This is our business model
Mangham is a business run by a group of amateur
entrepreneurs to sell affordable and specially
made Mango Graham Flavoured Shakes and Ice
Candy to the students and teachers of Quezon
City Science High School. It aims to help cool
down the pain and stress brought by the hot
weather.

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“ To serve the Scientian
community the best quality
snacks for scientians to enjoy
anywhere and be within their
budget.

VISION
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“ To offer food with quality using
recipes to ultimately satisfy a
scientians taste. To offer
delicious and budget-friendly
drink to students and teachers
alike.

MISSION
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These are our core values
● Authenticity and Quality. To provide our customers
an authentic Mango Graham Shake with quality
ingredients.
● Consistency. To provide our customers with
consistent flavour and taste to every product they
have.
● Integrity and Honesty .To provide our customers
with products that are worth its price
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How will scientian’s
beat the heat?
This isn’t a BIG PROBLEM for us, could you guess how we’re going to
solve it?

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Reasons why problems
must be addressed:
● To ease discomfort from the heat
● To stay cool and refreshed

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How the business has
solved the problem:
● Introduces a cheap alternative to
customers
● Brings a variety of choices to the market

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II. The Marketing Plan

“Target Market, Market Size and Trends, and Market Strategies”
Our Target
Market are
Scientians
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Our Target
Market is
QCSHS
(Kisay)
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This is our market size and
trends
Marketing Channels:
● In-store environment
● Social: Facebook and Twitter
● Outdoor advertising
Pricing and Positioning:
● Superior convenience
● Shared community - social
responsibility and
environmentally sustainable
● High quality mango
● Affordable pricing
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This is our market strategies
● Move focus from short-term promotions to sustained personal
relationships with customers
● Customers would be hungry while waiting in their turn in Beer
Pong, they can buy mango graham while waiting
● Promote lunchtime and grab & go occasions to purchase
● Gluten-free ranges
● Inside and outside store campaigns to build personal digital
relationships with customers
● Beer Pong

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III. The Financial Plan

“Overhead Expenses, Organizational Plan, and Operational Plan”
These are our Overhead Expenses
Cups- 170/100pcs 170
(5-6 kilos) Mango- 120/kilo (estimate) 720
(2 sacks) Ice - 70/sack 140
(1-2 packs) Graham - 250/pack 500
(3-5 cans) Condensed - 100/370 mL 500
Straw - 90/100pcs. 90
(2 packs) Sugar - 65/kilo 130
Estimated total = Php 2,250

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This is our
Organizational Plan
General
manager
Kirsten Villamayor

Assistant Assistant Assistant

Manager of Manager on Manager on
Admin Finance Marketing
Hannah Lim Clarisse Guzman Reinner Sales

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This is our Operational Plan
Investor Share Percent Share
Kirsten Villamayor Php 225 10
Florence Largoza Php 225 10
Hannah Faye Lim Php 225 10
Nia Reyes Php 225 10
Clarisse Guzman Php 225 10
Nathan Penamante Php 225 10
Reinner Sales Php 225 10
Jade Corpuz Php 225 10
Robert Yero Php 225 10
Patrick de Villar Php 225 10
Total Php 2,250 100

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Thanks!
Any questions?

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