INTRODUCTION

Help consumer to choose:

 Only a few general AI platforms will remain
 AI Assistant integrated into homes, cars & mobiles
 Consumer interface
 Portal to shop
 Platform will gather information
 Vast marketplace
 AI assistants will help consumers make decisions
 Both routine & non routine purchases
 Learn consumers preferences & criteria
WILL BRANDS MATTER ?
AI Is The Future.. It Will Change The
Way People Think

 Brands can cope up with AI in certain ways such as:

 Investing in understanding the algorithm platforms used
to recommend and choose products
 Maintaining direct ties with customers such as
promoting brand awareness and brand loyalty
 Realizing how important the physical retail channels
remain and adjust their strategy accordingly
IMPACT ON COMPANIES
THE REAL QUESTION: WILL CONSUMERS
DEVELOP FAITH IN AI?

Alignment Privacy

Accuracy
 • Virtual Shelf Space
• A significant new channel for Marketing, Sales and
What do brands Service

get out of this • Data on Consumer Preferences, Purchases and media

exposure
arrangement? • Payment for Goods Sold
• Product Fulfilment
• A Trust Halo
Question 1:
Brands Need To Ask About AI? ?

1. To sell products
2. Customer data
Question 2:
What Do Brands Want From Platforms

1. MULTIPLE STAKEHOLDERS 2.TO BE EFFECTIVE PLATFORMS

NEED TO TRUSTED BY CONSUMERS
Question 3:
Whom is the platform working for?

1. Pay for preferential position

2. Use data to modify offerings and respond to changing
preferences.
THREAT
 KEY POINTS
In the future AI platforms will transform how companies connect with
their customers.
It will become the main channel through which consumers get
information about goods and services.
The Customer Acquisition will become more of a science and focus will
be on a single platform and influencing those platform’s algorithms will
be key to winning.
For brands, constantly designing offers that meet a customer’s evolving
criteria will become as much a focus of innovation as developing better
products is.
AI assistants will change the way people think.
 It will make consumer choices and would influence them. This would
affect the brands and they can respond to it in certain ways such as
maintaining direct ties with the customers or interpreting the algorithm
used in terms of choosing a product.