SWOT ANALYSIS OF BPCL

Firm
WStrength Limitation
Strengths:
• All posts are aligned with the vision of BPCL
IOCL e Themed creativeStrengths
No out of the
• Good number of video engagement
majorly blue and box creative.
a white reflecting No customer • Brand awareness is huge
brand colours. oriented • Regular posts on significant days
k Campaigns on videos/posts • Use of #hashtags
n fitness garnering
young fitness Weakness:
e freaks • Less interaction on the comment section
• Young audience do not find the content/page attractive
s • Lesser reach and few followers/subscribers
s • Lack of impact and impression
Shell
Internatio
e Beautiful Opportunities
natural
pictures and
Missing brand
logos in
Opportunities:
nal s sponsoring brand. creative.
customer
No
• Ample space to innovate
Content conveys a service • Creative content has the potential to attract audience
sense of adventure creative • IGTV can be tapped for trailers of new innovative campaigns
and enthusiasm
Threats
Threats:
HPCL Publicity of internal No technology
events. related • Competitors like IOC and shell capturing the target audience
Motivational posts creative. drastically
attracting young Generic • Brand image is not currently conveying a sense of enthusiasm
minds content among viewers
 Primary Research Analysis

Key Ideas

•Respondents Age Group: 20-27

•95% of our respondents are on
Instagram.
•People are less likely to follow pages
from the explore section
•They mostly prefer humour content
followed by food
Fig: Add any graphs / charts here
•Top qualities preferred in a page are
creativity, new, innovative, multi-genre,
out of the box content.
•YouTube is the most popular video
sharing platform.
•People moderately view the video
content from the subscribed pages.
•They prefer videos lesser than a minute
and between 3-5 minutes from a business
organisation

Fig: Add any graphs / charts here

Source:BA
 How has the competitors done it better than BPCL?
IOC
• They follow a mix of different content
alternatively.
• The posts conveys a pleasant mood to the
audience.
• They use the colour scheme of the brand as
theme for majority of their posts.
• Their content includes general facts,
awareness, quizzes, health tips, sustainability,
energy savings, basic workouts, marathons,
public vouches, corporate meets & events
Shell
• They club similar content together
• The posts conveys a very vibrant and energetic mood to
the audience.
• Posts are future oriented and promotes adventure
• Their posts revolves among some of their major themes
such as racing, unique cars, afforestation, innovations in
science, children, competitions, breaking racial barriers,
oil rigs, new technology they have adopted, shell
heritage pics dating back decades.
• Technology, equipments, heavy machinery, global reach
conveys their large scale of operations.
• Children actively engaging in science and mass plating of
trees shows their futuristic approach