Digital By Default

Copyright © 2017 Tech Mahindra. All rights reserved.

USAGE HABITS AND REGIONAL
PATTERNS IN PERSON TO PERSON
(P2P) MESSAGING
 WhatsApp and Facebook have edged past
SMS in ‘person to person’ messaging The
messaging app space is consolidating around
a dozen major players Huge variation in
messaging habits determined by country
Copyright © 2017 Tech Mahindra. All rights reserved.
A2P (APPLICATION-TO-PERSON)
MESSAGING: HOW BUSINESSES
AND CUSTOMERS TALK TO EACH
OTHER
 SMS outscores messaging apps for ‘A2P’ in
all verticals Plenty of scope for growth in A2P
messaging Voice and ‘face to face’ still
popular channels for person-to-business
communications Financial services leads the
way for contact by SMS One in six use text
with healthcare providers Retail comms: most
mature market users prefer email to text Most
popular use of ‘business SMS’: confirming a
password Enterprise-to-consumer SMS:
mobile-first nations are way out in front The
‘non-arrival’ of location-based messaging: 37
per cent have never received an LBS alert
WHATSAPP AND FACEBOOK HAVE EDGED PAST SMS IN ‘PERSON TO
PERSON’ MESSAGING 56% OF PEOPLE REGULARLY USE FACEBOOK
MESSENGER

 The headline finding of this study shows that 56 per cent of people
regularly use Facebook Messenger, 50 per cent of people regularly
use WhatsApp and 42 per cent use SMS. When asked which service
they use the most, 37 per cent of respondents chose WhatsApp, 21
per cent Facebook Messenger and 16 per cent SMS.

Copyright © 2017 Tech Mahindra. All rights reserved.

WHICH APPS DO CONSUMERS PREFER? IT DEPENDS
WHERE THEY LIVE
 The usage of SMS, by contrast is much more even across all
geographies. Excepting China, its lowest use rate is in the US at
31 per cent, and its highest is in France at 70 per cent.

Copyright © 2017 Tech Mahindra. All rights reserved.

Overview

Copyright © 2017 Tech Mahindra. All rights reserved.

BUSINESSES PREFER TO TALK TO
CONSUMERS VIA SMS
 Enterprise messaging grows
every year, and the survey shows
that enterprises consistently
choose SMS over chat apps as
their medium of choice. For
example, 33 per cent of people
have received a text from their
bank as opposed to 22 per cent
who have received a chat app
message. For ‘a company you
have ordered something from’ the
numbers are 23 per cent vs 16
per cent

Copyright © 2017 Tech Mahindra. All rights reserved.

 Rationale behind Target
According to the report, global A2P SMS market was valued at around USD 55.0
billion in 2014 and is expected to reach USD 70.00 billion in 2020,

Indian market is around 500Cr 2016. Tanla, Route, Netcore, Mgage,

ACL,IMI,HT Media,TBSL
• We would like to
become a 50Cr
vertical .All the Industry:Retail,BFSI,Travel and Transport,Healthcare and
companies in this Hospitality,Entertainment (Gaming) and Media,Others
foray have
invested in
people, infra and
incentive More than 80% consumption is in BFSI
schemes for
Team and Clients
We deal in 10% of the total pie- where there is no biding required 50Cr
• Source Internet
is our total Outlook
and Mobile
Association of
India (IAMAI)
We initiated this in June 2016 with 4 People and did 1.68Cr, Target as per
business Case

We took 200% plus target keeping Less Manpower and lower geography
coverage allowed

Copyright © 2017 Tech Mahindra. All rights reserved.

 How Different are we:

BUSINESS PROCESS EFFICIENT

EFFECTIVENESS IMPROVEMENT OPERATIONS
Handholding for Trending of last 3
every campaign months is shared
they do whether it with clients on
is 10k or 1 Lac regular basis of
•High processing •Browser-based,
SMS power; intelligent
post paid clients
robust and scalable,
routing; High simple to operate and
throughput; Proper low maintenance.
DLR handling are
No other
outcome of AXIOM •Meaningful cost
aggregator like
system. savings and increased
TechM in the productivity are evident
•Loaded One
Stop
market with all with fully results.
compliant security Solution for VAS,
the Telecom
feature, the system Digital
is & Social
Pipes deployed
and “on-premise”.
interface at one
platform.

8
Copyright © 2017 Tech Mahindra. All rights reserved.
Support Required

Currently we are like 1000’s of resellers in the

market: To create a Cult we need state of art
• Own network and Gateway
• Application Programing Interface (API):
• FTP (File Transfer Protocol)
• SMPP (Short Message Peer to Peer)
• HTTP ( Hypertext Transfer Protocol)
• Email
• Own Server
• Manpower Support
• Technical support to develop
• Incentive Schemes for Employee and Clients
Copyright © 2017 Tech Mahindra. All rights reserved.
Copyright © 2017 Tech Mahindra. All rights reserved.