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O Type Ȃ Public
O Established - 1886
O Headquarters Ȃ Atlanta , georgia , U.S.
O Industry - Beverage
O Revenue Ȃ usd 30.857 Billion (2009)
O Net income- usd 6.281 Billion ( 2009)
O Employees Ȃ90,000 +
O Website-Thecoca-colacompany.com
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O The portfolio includes 13 billion dollar brands.

O Unit case volume grew 5% to 23.7 billion unit
cases worldwide
O Net operating revenues grew 11% to $31.9
billion.
O More than 70% of net operating revenues
and more than 75% of unit case volume were
generated outside of North America
 

 

O To Refresh the World.

O To Inspire Moments of Optimism.

O To Create Value and Make a Difference.



 
O M
 Being a great place to work where people are inspired to be
the best they can be.

O M


Bringing to the world a portfolio of quality beverage brands

that anticipate and satisfy people's desires and needs.

O M
 Nurturing a winning network of customers and suppliers,
together we create mutual, enduring value.

O M
 Being a responsible citizen that makes a difference by helping
build and support sustainable communities.

O M
 Maximizing long-term return to shareowners while being

mindful of our overall responsibilities.
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O (Right Execution Daily) is defined as a tool to measure

the performance of the distributor in the outlet by
setting up some standard or parameter of execution.
O RED is the survey method that company started in 2007.
O It adds value to customers and consumers through
DzExcellence in Executiondz at the point of sale.
O For the survey of RED Company had hired the person
from A.C Nielson One of the best survey company. The
survey gets done daily in a year. In the RED concept the
Coca-Cola company done survey daily in the market.
O A monthly report on RED is send to Hindustan Coca- Cola
Beverages Private Limited
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O Firstly, Check the visi-cooler management.
O Secondly, check the availability of the product in the outlet.
O Lastly, check the activation in the outlet.
O These all the check Market Developer in daily routine.
O He check the 25 outlet in a day and make the report out of
100
score. Score tracking is following:-
Visi-cooler = 30
Availability = 50
Activation = 20
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O To determine the effectiveness of activation,

availability and visi-cooler in outlet
O Determine the brand preference for
customer.
O To activate an outlet which is not an active
Gain feedback /suggestion from the outlet.
O To get familiarize with the present market
scenario

  
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O Coca cola-55% O Pepsi 45%
O Fanta -52% O Mirinda orange-48%
O Sprite-9% O Mirinda lemon-19%
O Limca -36% O 7up -5%
O Mountain dew 27%
O Slice-48% O Maaza-52%
O MMNF-41% O Nimboooz-59%
 
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Primary
Secondary
O w 
   
Descriptive
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Non random sampling
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O Some retailers shown non-cooperative behaviour at

the time of data collection for this study.
O The area of survey was done in some sectors of
chandigarh only.
O The psychological condition varies from place to
place because in many places outlet owner was not
supportive.
O The study being undertaken in the peak season of
May -July month might not have produced accurate
data.
O Some respondents left some of the questions
unanswered either due to inability to put a strain on
mind or they did not know the answer
 

O Visi-cooler problem in the market.

O Some time the dealer not give the those scheme
which provide the company.
O Limca is the most selling brand of the company.
O Coca-Cola RED concept is very effective, it ensure
the availability of product and activation on outlets.
O recommended the proper utilization of assets
O With the help of retailer as well as the customer get
more knowledge about the brand of the company.
O It help to increase the sale of the product in the
market


 

O Company should increase its schemes.

O Company should provide the special discounts on that outlet
where sale is high.
O MDs and sales men should be given some more powers of
decision making.
O Area sales manager must visit all RED outlets where the
activation elements are missing and it must be activated
immediately.
O Company should make some strategy to compete with local cold
drink brands.
O Company should need Promotion program which was held for
MMPO because "Jo Dikhta Hai Woh Bikta Hai"
O Coca-Cola aims for gold by going green for
2010 Winter Olympics.
O Increase visibility
O Wide range
O Activation
O Effective service.
O Highest Quality

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O Quality

O Marketing Division

O Maximum market share

O It has got the tag of Worlds brand market

leader in Beverage Industry.
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O No proper follow up for local key accounts.

O Customer feedback system is not effective.
O Coca-Cola giving less schemes and incentives
to its retailers.
O Customer demand is augmented day by day,
which is not satisfied well on time.
O Though the signage Boards and posters are
being used by the retailers satisfyingly but
still there is need of the guidance for the
retailers.
   

O Can increase its market share with proper

planning and activation.
O In the present scenario can come up with
more verities in the fruit drink along with
more flavours.
O Big Hospitals and Club, Super markets
O Various work channel, education channels,
Hotels and multi activity channels.
  

O May lose the market share to its competitor,

if they donǯt look upon the demands of
retailers who ultimately sell product to the
end customer.
O Preference of juices and energy drinks over
cold drinks.
O Various local competitors.
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O Coca-Cola is the leading soft drink brand in

chandigarh area & most selling brand in the 
 
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O §
 
  

# share of Coca-Cola is
higher than Pepsi and almost all the outlets are
selling the cokeǯs products.
O I can suggest the company should work out early on
their complaints regarding to visi cooler, Availability
of visi cooler in the outlets should be increase so that
sale could increase,
O Company should give proper scheme to the outlets
O Pepsi is far away from the Coke in the competition
but pepsi sales grown tremendously this year.
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