Beruflich Dokumente
Kultur Dokumente
• Vision
• Mission
• Objectives
• External audit
• Internal audit
• Past successful strategies
Stage 2: Stage 3:
The Matching Stage The Decision Stage
SPACE Matrix
IE Matrix
17
External Dimensions
Determinants of organization's Strategic position of
strategic position entire
industry
Competitive Advantage Industry Strength
•Market Share •Profit potential
•Product quality •Growth potential
•Product life cycle •Financial stability
•Product replacement cycle •Technical know-how
•Customer loyalty •Resource utilization
•Competition’s capacity utilization •Capital intensity
•Technical know-how •Ease of entry into market
•Vertical integration •Productivity, capacity
utilization
5
Conservative Aggressive
Competitive Industry
Advantage Strength
-5
0 5
Competitive
Defensive
-5
Environmental
Fig. SPACE
1/4/2020 StabilityK. (Assist. Prof)
By Woldetsadik 31
diagram
Fig. 5.6 the SPACE Matrix
1/4/2020 By Woldetsadik K. (Assist. Prof) 32
• Depending on the nature of four dimensions-
organization’s financial strength, its competitive
advantage, industry strength and environmental
stability, the organization may adopt any one of
the following strategic postures:
A. Aggressive posture
B. Competitive posture
C. Conservative posture, and
D. Defensive posture
1. Aggressive Posture: Aggressive posture is
adopted when an organization enjoys competitive
advantage and has strong financial strength
followed by industry attractiveness and stable
environment.
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• Aggressive strategies include market penetration,
market development, product development,
backward integration, forward integration,
horizontal integration, conglomerate
diversification, and concentric diversification.
2. Competitive posture: Competitive posture is
suitable to an organization which enjoys
competitive advantage but has limited financial
strength.
• It operates in attractive industry but has limited
financial strength.
• It operates in attractive industry but
environment is relatively unstable.
• Such strategic posture leads to concentric
mergers, conglomerate merger, and turnaround.
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• Competitive strategies include backward,
forward, and horizontal integration; market
penetration; market development; product
development; and joint ventures.
3. Conservative Posture: Conservative posture is
adopted when an organization has financial
strength but has very limited competitive
advantage.
The industry in which it operates is not attractive
though environment is relatively stable.
Such strategic posture leads to stability strategy
and conglomerate diversification.
Economic conditions
Social/Cultural/Demographic /Environmental
Political/Legal/Governmental
Competitive
Technological
Consumer attitude
Key Internal Factors
Research and Development
Management
Finance/Accounting
Production/Operations
Management Info. Systems
Marketing
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Advantages
• Sets of strategies considered simultaneously or
sequentially.
• Integration of pertinent external and internal
factors in the decision making process.
Limitations
• Requires intuitive judgments and educated
assumptions.
• Only as good as the prerequisite inputs (subjective
decisions on the stage 1).
• Only strategies within a given set are evaluated
relative to each other.