CREATIVITY

Asep Somantri, S.T., M.T.

OUR OBJECTIVES TODAY!

▪ Brain Structure
▪ Psychology of Creativity
– The Guilford’s Model of Creative Ability
– The Six Thinking Hats Method of Edward De Bono
– The Process of Creativity
▪ Creativity Building
– Creativity Tips: Pengumpulan dan Pengolahan Data
LEFT
&
RIGHT of professionals
of leading companies
track specific content

BRAIN
use analytics to performance
drive actionable
recommendations

of best-in-class of organizations
companies have believe creating high-
defined industry quality content is
segments in a valuable
targt market

more time analyzing marketing

preformance data yield 2x more of their marketing
click-through rates and 3x budgets on content
Sources: higher open rates
behaviorchange.net/
CONVENTION VS CREATIVE

Victims of Convention Creative People

▪ Easier and more ▪ Maslow in study of self-

comfortable actualizers.
▪ Many very creative people.
▪ Less risky
▪ Characteristics: broad
▪ Routine can become a rut. interests, like complexity, high
energy, like to work, high
▪ Fail to see possibilities. achievement, independent,
confident.
▪ Land of steady habits.
▪ Can tolerate conflict
▪ Open to new experiences.
CREATIVITY DEFINITION

▪ Creativity means how the human solve the problem by

using the power of their thinking creating a new
appropriate high value of design depend on his fruitful,
dynamic and effective mind. (Bagherpour and Jahanian,
2012).
▪ The ability to produce something novel, something with
the stamp of uniqueness upon it (Torrence, 1970).
 Creativity Definition

 Linda Naiman on creativityatwork.com told that “Creativity is

the act of turning new and imaginative ideas into reality.
Creativity is characterized by the ability to perceive the world in
new ways, to find hidden patterns, to make connections between
seemingly unrelated phenomena, and to generate solutions.
Creativity involves two processes: thinking and the producing”.

If you have ideas but don’t act on them, you are

IMAGINATIVE but NOT CREATIVE!.
Sources:
thetextileblog.blogspot.com
 Creativity Definition

Guilford (1950)

EMOTIONAL
CREATIVE BEHAVIOR
DISPOSITION
(Inventing, Designing,
(Optimism, Moodiness, CREATIVE PATTERN
Contriving, Composing,
Self-Confidence,
and Planning)
Nervoueness, etc)
 THE GUILFORD’S MODEL OF CREATIVE ABILITY

Ability to
Ability to
produce lots of
FLEXIBILITY ORIGINALITY produce
different types
unusual ideas
of ideas

Ability to Ability to
produce lots of FLUENCY ELABORATION develop the
ideas ideas
CREATIVITY
There is no doubt that
creativity is the most important
human resource of all
without creativity,
there would be no progress,
and we would be forever
repeating the same patterns.

(Edward De Bono)
THE SIX THINKING HATS METHOD OF EDWARD DE BONO
Creativity is just connecting things. When
you ask creative people how they did
something, they feel a little guilty because
they didn't really do it, they just saw
something. It seemed obvious to them
after a while. That's because they were
able to connect experiences they've had
and synthesize new things.
(Steve Jobs)
 THE PROCESS OF CREATIVITY

FINDING SOLVING IMPLEMENTING

Good Problem Those Problem Solutions

It’s not just about having ideas

Claire Rowland on The Psychology of Creativity from Basadur, M.S., Runco, M.A. and Vega, L.A. (2000) Understanding how creative thinking
skills, attitudes and behaviors work together: A causal process model. The Journal of Creative Behavior, Vol. 34, No. 2, 77-100.
 The Process Of Creativity

FINDING SOLVING IMPLEMENTING

Good Problem Those Problem Solutions

The prospect of money and

Loving what you do recognition helps you get
supports you at the fun, through the hard word
idea generation stages needed to develop those
ideas
 TYPES OF CREATIVITY

• “Capital C” creativity.
Bringing into existence
something genuinely new that
receives social validation
(enhances culture).
• “Small C” creativity.
Ideas or products that are new
to the person, but only to the
person.
TYPES OF THINKING

• Convergent
Thinking that results in a single
solution or answer to a question
or problem.
• Divergent
Thinking that opens things up
and results in many answers or
solutions to a single problem.
 CHILD CREATIVITY VS ADULT SOCIALIZATION

– The process of socialization restricts

creativity in many children
– As a function of age, expectations
regarding creativity changes
▪ For young children, creativity is
open to pure discovery.
▪ For much older children, creativity
is limited to originality.
 CHARACTERISTICS OF CREATIVITY

– Behavior that is associated with the creative

personality. Some of these are :
▪ Stubbornness
▪ Finding fault with things
▪ Appearing haughty and self-satisfied or
being discontented
▪ Others are determination, curiosity,
intuition, risk taking, sense of humor
Creative Thinking is NOT a talent, it is a
SKILL that can be learn. It empowers
people by adding strength to their
natural abilities which improves
teamwork, productivity and where
appropriate profites.

(Edward De Bono)
 MOTIVATION FOR CREATIVITY

▪ Find new ways to explore perception: vision and sound.

▪ Express new ideas: Challenge convention
▪ Find new solutions to problems
▪ Perhaps practical but not necessarily so
▪ Creativity is tendency to generate or recognize ideas,
alternatives or possibilities.
▪ Good example: planning communities
Sources:
Claire Rowland
(The Psychology of
Creativity)
CREATIVITY BUILDING
DATA COLLECTING &
PROCESSING

TECHNIQUES
TECHNIQUE

▪ Free Writing
▪ Mind Mapping
▪ Sketching
▪ Merging Ideas
▪ Thinking Opposites
▪ Seeking Inspiration
“Creativity is a great
motivator because it makes
people interest in what they
are doing. Creativity gives
hope that there can be a
worthwhile idea. Creativity
gives the possibility of
some sort of achievement to
everyone. Creativity makes
life more fun and more
interesting”

(Edward De Bono)
 REFERENCE

▪ Bahgerpour, T. & Ramezan J. (2012). The Psychology of Creativity Growth and

Strategies. Internasional Journal of Academic Research in Business and Social
Sciences, Vol. 2, No.4.
▪ Guilford, J.P. (1950) Creativity, American Psychologist, Volume 5, Issue 9, p444-454.
▪ Claire Rowland on The Psychology of Creativity.
▪ Tony Yoo on Creative Thinking.
▪ Edward De Bono, https://www.edwdebono.com/
▪ Linda Naiman, https://www.creativityatwork.com
▪ https://www.behaviorchange.net/
▪ Other Creativity Slide Sources