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MG BRAND PILLARS
Innovation:
• Internet Car
• Intelligent AI integration with self learning ability
• Intelligent DMS
• Adobe stacks
Experience
• In Car- Internet car with fully loaded features
• Out Car- Display at Dealerships.
• I smart Mobile app- 4G enabled 5G ready
Community
• MG Car Club – 70,000 registered members across globe.
• CSR Activities MG live.
Diversity
• Equal opportunities for women. More than 31% women’s workforce targeting of
50% by the end of 2019.
CLASSIFICATON OF CARS - BASED ON BODY TYPE
SUV VANS
Turbo Charger
Produce Power
and Torque
Enhance
Mileage
TRACTION CONTROL SYSTEM
A traction control system (TCS), also known as ASR is typically a
secondary function of the electronic stability control (ESC) on
production motor vehicles, designed to prevent loss of traction of driven
road wheels. TCS is activated when throttle input and engine torque are
mismatched to road surface conditions.
Intervention consists of one or more of the following:
• Brake force applied to one or more wheels
• Reduction or suppression of spark sequence to one or more cylinders
• Reduction of fuel supply to one or more cylinders
• Closing the throttle, if the vehicle is fitted with drive by wire throttle
• In turbocharged vehicles, a boost control solenoid is actuated to reduce
boost and therefore engine power.
Typically, traction control systems share the electrohydraulic brake actuator
and wheel speed sensors with ABS.
ANTILOCK BRAKING SYSTEM
[ABS]
• An anti-lock braking system (ABS) is a
safety anti-skid braking system used on aircraft
and on land vehicles, such as cars, motorcycles,
trucks and buses.
• ABS operates by preventing the wheels
from locking up during braking, thereby
maintaining tractive contact with the road
surface.
ELECTRONIC BRAKEFORCE DISTRIBUTION
EXPERIENCE DIVERSITY
Customized
Engineered
& Produced
in China
in INDIA
• Hector is named after Hector Character in trojan price hector in Troy movie
• Hector is also name of fighter plan (BI-PLANE) of Royal air force in the year
1930.Symbol Of British Engineering which is known for Its Performance and
on board ammunition
• Named After Trojan Prince Hector because of his characteristics like Bold,
powerful, Strategist, Family Man, Invincible [ Safety ]. Prince hector was
admired for being strong & bold, trustworthy & dependable.
TARGET CUSTOMERS?
CUSTOMER TRAITS
1. Stay Fit & Healthy - Stand out ( Customer Vehicle Reflection)
2. Socialized - Unwind & recharge
3. Tech savys - Stay connected & Indulge
4. Go For Weekends & Getaways - Peace of Mind
TARGET CUSTOMERS
- No Limitations in targeting, Targeting all customers who can afford to buy the
car.
1.Style
• Big & Bold SUV Looks
• Chrome Logo & Front Grille
• Led Headlamps
• Day time Running Lamps
2. Performance
• Diesel - 2.0 L- Engine 1956 CC, Power 170PS,Torque 350 Nm
• Petrol- 1.5 L- Engine 1451 CC, Power 143PS, Torque 250 Nm
STYLE
LV0 SUPER
LV1 SMART
LV2 SHARP
LV3
4 STEPS OF DEMONSTRATION
INTERIOR
(core strength)
FRONT REAR
SIDE
FRONT
S.No Features Advantages Benefits Variants
1 Big & bold SUV Road presence, Pride of ownership, All variants
looks imposing design reflects customer
personality, standout in
crowd.
2 Premium chromic Distinctive & sporty Imparts expressive SMART AND SHARP
grille appeal, head turner
Front parking Warns of low lying Safe manual parking SUPER, SMART AND
3 sensors obstacles SHARP
6 Led front fog lamps Enhanced safety driving, SUPER, SMART AND
advice weather SHARP
7 Efficient petrol Powerful & efficient Excellent performance All variants for 6MT,
engine and best in careful 6MT Hybrid for super,
efficiency smart and sharp
DCT smart and sharp
8 Powerful diesel High power & Sporty drive, best in STANDARD
engine torque, world class
renowned FCA
engine
9 Anti theft emblem Emblem fixed Reinforced mg legacy STANDARD
with 3 screws peace of mind.
from inside
10 48V battery Fuel saver, lower Low cost of owning SUPER, SMART
emission, and environmental AND SHARP
enhanced power friendly.
11 Start/ stop feature Saves fuel, More saving per ride SUPER, SMART
reduces emission AND SHARP
1 Internet inside Car trains itself, learns and Helps control SMART AND
personalizes , control remotely, futuristic SHARP
various cars, future and personalized
remotely and through voice experience
command
2 10.4 inch touch screen Large screen for ease of Large clear display, SUPER, SMART
AVN operation, key control at convenience of AND SHARP
fingertips operation
1 Dimensions Length-4655mm,
Wheel Base-2750mm, width-
1835mm,
height-1760mm,
ground clearance-192mm
2 Build qualities B pillar hot stamping, thick sheet
metal, high tensile steel
COLOUR CONFIGURATIONS
VARIANTS
COLOR OPTIONS STYLE SUPER SMART SHARP
CANDY WHITE YES YES YES YES
AURORA SILVER YES YES YES YES
STARY BLACK - YES YES YES
BURGANDY RED - YES YES YES
GLAZE RED - - YES YES
SPECIFICATIONS
LENGTH 4655 MM
WIDTH 1835 MM
HEIGHT 1760 MM
WHEELBASE 2750 MM
GROUND CLEARANCE 192 MM
BOOT SPACE 587 litres
4 STEP DEMONSTRATION
INTERIOR
FRONT [DRIVER, REAR SIDE
CO-DRIVER]
ELEVATOR PITCH
B • BRAND
• BRITISH ICON 95 YEARS OF LEGACY
• HECTOR IS BEGINNING OF NEW ERA IN INDIA
R • ROAD PRESENCE
• IMPOSING DESIGN – HIGH ON COMFORT
• INNOVATION
I •
•
•
•
INTERNET CAR WITH I-SMART NEXT GENERATION
VR WITH AI
ADVANCED DCT
48 V HYBRID,
• TRUSTWORTHY
1. HARD BRAKING
2. SUDDEN BRAKE ACCELARATION
3. SCORE BOARD – On driving behaviour
4. MILEAGE
5. ENGINE PERFORMANCE
6. SERVICE REMAINDER
7. CAR LOCATION SHARING
8. GEOFENCING
9. VEHICLE HEALTH MONITORING
10. TRIP ANALYSIS
11. E CALL – EMERGENCY
12. B CALL – BUSINESS
13. ROAD SIDE ASSISTANCE
MG MOBILE APPLICATION FEATURES
MG app:
1. AI based voice command
2. Vehicle control through voice command
3. Remote vehicle control
4. Car tracking
5. Music app and entertainment context
HYBRID
A hybrid car is one that uses more than one means of propulsion -
that means combining a petrol or diesel engine with an electric motor. The main
advantages of a hybrid are that it consume less fuel and emit less CO2 than a
comparable conventional petrol or diesel-engined vehicle.
HYBRID VEHICLES ARE OF 4 TYPES
1. MICRO HYBRID [SCORPIO]
2. MILD HYBRID [CIAZ]
3. FULL HYBRID [ TOYOTA]
4. PLUG IN HYBRID [BMW]
ELECTRIC VEHICLE:
• ALL ELECTRIC CHARGING VEHICLES
• PLUG IN HYBRID ELECTRIC VEHICLES
• TWO POWER SOURCE + CHARGING VEHICLES
BENEFITS OF HYBRID OVER TRADITIONAL
ENVIRONMENTAL FRIENDLY
SMOOTH AND QUITE
EFFICIENT DRIVE
RESPONSIVE POWER
FULL EFFICIENCY
POWERFUL
LESS MAINTAINANCE
DURABLE
LIGHTER IN WEIGHT
HIGHER TORQUE
LESS EMMISION
TYPES OF HYBRID
MICRO • IDEAL STOP/START
• Eg: SCORPIO, BOLERO, XYLO, XUV 300
HYBRID
MILD • IDEAL STOP/START, BATTERY REGENERATION
• TORQUE ASSISTANCE, BATTERY SUPPORTS FOR
ACCELERATION
HYBRID • Eg: S-CROSS, CIAZ, ERTIGA
TECHNOLOGY
FEATURE MG HARRIER COMPASS XUV500
INTERNET A NA NA NA
INSIDE
COMMANDS AI, VOICE LIMITED NA NA
COMMAND COMMAND
TOUCHSCREEN 10.4’’ 8.8’’ 8.4’’ 7’’
ONLINE A NA NA NA
NAVIGATION
48 V A NA NA NA
START/STOP A NA NA A
FEATURE
REGENERATI A NA NA A
VE BRAKING
E- BOOST A NA NA NA
FUNCTION
DISPLAY 7’’ MULTI INFO 7’’ WITHOUT 3.5’’ WITHOUT NA
DISPLAY NAVIGATION NAVIGATION
WITH
NAVIGATION
INPUTS
CRUISE A A NA A
CONTROL
POWERED 6 HEIGHT NA NA NA
TAILGATE ADJUSTABLE
PANAROMIC A NA A NA
SUNROOF
ELECTRIC DCT NA A NA
PARKING BRAKE
SAFETY
FEATURES MG HARRIER COMPASS XUV 500
ANTITHEFT A NA NA NA
EMBLEM
REAR DISC A NA NA A
BRAKE
B- PILLAR HOT A NA A NA
STAMPING
TOP 10 AGAINST PRIMARY COMPETITION
HARRIER XUV500 COMPASS
10.4 INCH HD TOUCH SCREEN AVN 10.4 INCH HD TOUCH SCREEN AVN 10.4 INCH HD TOUCH SCREEN AVN
POWER ADJUSTABLE DRIVER AND LARGER DIMENSIONS LENGTH LARGER DIMENSIONS LENGTH
CO DRIVER SEATS AND WHEEL BASE AND WHEEL BASE
FRONT PARKING SENSORS 7 IND MID WITH NAVIGATION 7 IND MID WITH NAVIGATION
360 AROUND VIEW CAMERA 360 AROUND VIEW CAMERA 360 AROUND VIEW CAMERA
TOP 10 AGAINST SECONDARY COMPETITON
CRETA
10.4 INCH TOUCHSCREEN AVN 48V HYBRID
INTERNET INSIDE
DIGITAL
MG ELEMENT
PULSE AT
HUB DEALERS
MG HIP
NET
CAR CAR
CONFIGU DEKHO,
RATOR CAR 24
APPOINTMENT
• Lead generation additional public prosecutor
• Vehicle boosting system
• Service boosting app
• Jc app
• Fi app
• Pick and drop app
• Claims management
• Complaint management
• Customer history supported by mobility