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An encompassing definition of
entrepreneurship
“Entrepreneurship is the process
of creating value by bringing
together a unique combination of
resources to exploit an
opportunity.”
What is Entrepreneurship?
Customers Technology
Fragmented markets and rapidly rising Firms have to change the ways they
customer expectations are forcing operate internally and how they
firms to customize their products, compete externally based on:
cultivate longer-term customer -New information management
relationships and learn new skills in technologies
serving global markets -New production and service
delivery technologies
-New customer management
technologies
The
Embattled
Corporation
Competitors Legal, Regulatory and Ethical
Standards
Lead customers to entirely new market
spaces Firms are increasingly accountable to
multiple forcing management to make
Quickly mimic which makes it harder difficult choices and deliver results
to differentiate while behaving responsibly
Flexibility
Speed
Aggressiveness
Innovativeness