Pharmacy Layout Design

Pharmacy Layout Design

Layout
The schematic arrangement in which the parts of something are laid
out.

Importance of Layout
• Development of the customers' perception
• Increase or decrease the sales of the pharmacy
• Impact on Safety and Security of the products
Pharmacy Layout Design

Examples of Good Layout

Pharmacy Layout Design

Examples of Bad Layout

OR

Traditional Medical Stores

 Pharmacy Layout Design

Objectives of Layout Design

• Attract a large number of customers
• Increase the sales and profit
• Decrease the overhead expenses
• Have proper space for employees, counselling area, stock and office
area
• Proper entrance for goods (front and back entrance)
• Maintain customer movement based on the layout design and
achieve goals
 Store Management & Design

Customer Service Managing the Store

Layout, Design and

Visual Merchandising

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GONDOLA
AISLE
Store Design Objectives
 Store Design Objectives

• Implement retailer’s strategy

• Influence customer buying behavior
• Control design and maintenance costs
• Provide flexibility
• Meet legal requirements
 Store Design
The primary objective of store design is implementing the retailer’s strategy

• Meets needs of target market

• Builds a sustainable competitive advantage
• Displays the store’s image

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 Impact on Customer Behavior

• Attract customers to store

• Enable them to easily locate merchandise
• Keep them in the store for a long time
• Motivate them to make unplanned purchases
• Provide them with a satisfying shopping experience

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Types of Store Layouts

1. Grid
2. Racetrack
3. Free Form

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 Grid Layout
• Long gondolas in repetitive pattern.
• Easy to locate merchandise
• Does not encourage customers to explore
store
• Allows more merchandise to be displayed
• Cost efficient
• Used in grocery, discount, and drug stores.

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 Grid Store Layout

Receiving & storage

Fruit

Books, magazines, seasonal Cart area

display
Vegetables Checkouts

Entrance
Office &
customer
service
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Grid Store Layout

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 Racetrack Layout

• Loop with a major aisle that has access to

departments and store’s multiple entrances.
• Draws customers around the store.
• Provide different site lines and encourage
exploration
• Used in department stores

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 Free-Form (Boutique) Layout
• Fixtures and aisles arranged
asymmetrically
• Pleasant relaxing ambiance doesn’t
come cheap – small store experience
• Inefficient use of space
• More susceptible to shoplifting –
salespeople can not view adjacent
spaces.
• Used in specialty stores

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 Free-Form Layout
Storage, Receiving, Marketing

Dressing Rooms

Tops
Accessories
Stockings

Hats and Handbags

Checkout counter
Casual Wear

Clearance Items

Tops
Pants

Skirts and Dresses

Jeans

Feature Feature

Open Display Window Open Display Window

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Free-Form Layout

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 Usage of Signage and Graphics
• Locational – identifies location of merchandise and guides customers

• Category Signage – identifies types of products and located near the

goods

• Promotional Signage – relates to specific offers – sometimes in

windows

• Point of sale – near merchandise with prices and product information

• Lifestyle images – creates moods that encourage customers to shop

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Locational Signage

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Category Signage

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Promotional Signage

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 Effectively Using Signage
• Coordinate signage to store’s image
• Use appropriate type faces on signs
• Inform customers
• Use them as props
• Keep them fresh
• Limit text

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 Digital Signage
Visual Content delivered digitally through a centrally managed
and controlled network and displayed on a TV monitor or flat
panel screen

• Superior in attracting attention

• Enhances store environment
• Provides appealing atmosphere
• Overcomes time-to-message hurdle
• Messages can target demographics
• Eliminates costs with printing, distribution and installing
traditional signage

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 Space Planning

• Productivity of allocated space

• Merchandise inventory turnover
• Impact on store sales
• Display needs for the merchandise

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 Space Planning Considerations
• Profitability of merchandise
• Customer Buying considerations
– Impulse products near front
– Demand/Destination areas off the beaten path
• Physical characteristics of product.
• Complementary products should be adjacent
• Sales rate
– More units of faster selling merchandise need to be
displayed

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Prime Locations for Merchandise

Highly trafficked areas

– Store entrances
– Near checkout counter
Highly visible areas
– End aisle
– Displays

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 Location of Merchandise Categories
• Impulse merchandise – near heavily trafficked areas
• Demand merchandise – back left-hand corner of the
store
• Special merchandise – lightly trafficked areas (glass
pieces)
• Adjacencies – complimentary merchandise next to
each other

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Creating a Store Environment

Color Lighting

Store Atmosphere

Scent Music

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Thank You!