Media and Information

Literacy
Types of Media:
Print, Broadcast,
New Media
Type of Media
Books, newspaper, television, Youtube,
magazine, social network, radio,
memeography, newsletter, cellphone,
journal
Print Broadcast New
Media
Print, Broadcast, and Digital
(New) Media

•Print Media - media

consisting of paper and ink,
reproduced in a printing
process that is traditionally
mechanical.
•Broadcast Media - media
such as radio and television
that reach target audiences
using airwaves as the
transmission medium.
•New Media - content
organized and distributed on
digital platforms.
Media Convergence
•The co-existence of traditional and new media.
•The co-existence of print media, broadcast media
(radio and television), the Internet, mobile phones,
as well as others, allowing media content to flow
across various platforms.
•The ability to transform different kinds of media
into digital code, which is then accessible by a range
of devices (ex. from the personal computer to the
mobile phone), thus creating a digital
communication environment.
 Media Platform Specific Example
Convergence in

Communication Traditional Snail

Letter Mail

Social
Network Facebook Messenger, E-mail

Education

Advertisement /
Commercial

News

Entertainment
 Media Platform Specific Example
Convergence in
Communication Social Facebook, Instagram, functionality of
Network social media
Education Learning Google class, Edmodo
management
system
Advertisement / Product Digitized print ads across different
Commercial Advertisement platforms
News News Agency A newspaper that still publishes
through print and have online portal
(website, apps, others) with
multimedia contents
Entertainment Multimedia A person who has a television show,
Personality publishes books, launches music
record, appears in movies, endorses
commercial products, peddles product
line, has a digital multimedia game,
concerts, etc
 GROUP ACTIVITY
Guide Questions:
•Describe how new technologies have led to the
convergence of traditional and new media.
•Explain how media convergence creates new
opportunities for interaction.
•Describe the use of one or two forms of new media
to share knowledge and information on a current
issue in society.
•Explain how a person could be portrayed in public in
the age of media convergence.