SEO Analysis for

http://sivashakthi.com

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 Summary
Search engines have over 200 parameters to consider before ranking any particular site for a
particular keyword. We have identified few important factors that needs to be optimized for
your site for better organic rankings.

• Dedicated efforts are required towards improving the keyword rankings across all search
engines.

• Meta tags optimization. The webpage does not have ‘meta title’, meta description‘ and
'meta keywords' tags, critical for high organic rankings on the SERPs (except home page)

• Alt tags to be added for all the images present on the site

• Register with popular Directories like DMOZ and Yahoo! Directory to get back-links.
 Basic Information
Website Page Rank 2
Alexa Traffic Rank (Avg. 3 months data) 5,881,248
Domain Registration Date 06-25-2001

Archive Date 06-o4-2004

Industry BioSciences
Website Type Business

Page rank :2
Google uses to determine the importance of a web page, calculated on 0 - 10 scale.
(Higher the better)

Alexa Traffic rank : 5,881,248

Based on combined measure of users and page views for 3 months-average. (Lower the better).
 Link Popularity
The number of links pointing to the site

Back links
Domain Google Bing
http://sivashakthi.com 2 0

• Your website has 2 backlinks in Google.com and 0 from Bing.

• The more backlinks you have the better chances of getting good positions in organic
listings.
• The site is not listed in DMOZ & Yahoo Directory - Potential opportunity
Recommendations :

• Higher number of backlinks can boost keyword visibility in the search engines.

• Increasing the backlinks with the targeted keywords, also called ‘Anchor Text’, will
further improve the visibility.
 Pages Indexed
The number of pages indexed on the search engines

Pages Indexed
Domain Google Bing
http://sivashakthi.com 50 46

• Your website has 50 pages indexed in Google.com, 46 in Bing.

Suggestions:

• By creating webmaster tools account in Google and Bing, the number of indexed pages
can be increased.
• Your website is having 20+ web pages but indexed very few pages on Google and Bing,
so this could restrict the number of potential visitors.

• The more pages listed in Google the more number of people would visit the site.
Where do you need help?
 Refine Meta Tags
• Maintain unique keywords in title tags, keyword repetition causes the extra space
• Meta tags include title tag, description tag and keyword tags.
• Description should be not filled with keywords, it should describe what the page is all about

Title Empty

Description
Empty

Keywords
Empty

• Always use the keywords in title and domain at the last

• The meta tags are repeated to all the pages
• Most of the inner pages do not have the meta descriptions and meta keywords tags
 Advantages of Meta Tags

• Title Tag
• This tag is one of the most important ranking factors in the search engines ranking
algorithms, so populating your most important keywords in this tag will dramatically
increase the search engine rankings of the page.

• Meta Description Tag

• It is important that the description clearly describes the purpose of the page, because
it's not just for the search engines results snippets, but primarily for humans to read.

• Meta Keywords Tag

• This Meta tag provides a list of words or phrases about the contents of the Web page.
This tag provides some additional text for crawler-based search engines. However
because of frequent attempts to abuse their system, most search engines ignore this tag.
 Product detail pages are your bread and butter

What are some of the things you can do to improve the search performance of you product
pages?

• Be manically obsessive about the <title> tag, the name of the product as it appears on the
page, and the relationship between the two.

• Pay rapt attention to both the structure and wording of headings, emphasized text and
tabular data (cheerfully ignoring those who claim that such page architecture is unimportant
for SEO.)

• Develop protocols based on some sort of keyword research to guide content specialists as
they craft product descriptions; avoid using, if at all possible – unaltered, out-of-the-box
descriptions supplied by manufacturers or distributors.
 Explore All Types of Content in SERP
The popularity of Google Image Search and Google’s Universal blended search makes the
optimization of all media types essential.

• Images, Breadcrumbs, page structures are important to appear multiple listings in SERP
 Image Optimization
Image Optimization is like Search Engine Optimization where in relevant key words and effective
techniques are applied to attain high rankings on different search engines.

Types of Image Optimization

•ALT Attribute
•Text Link
•Wrap Text
•Caption Writing
•Filename

•Eg. Alt tag not used on logo, this could be one of the prominent area to include top targeted
keyword.
 Traffic Card (past 6 months)
Traffic details – US country

Source: semrush
 Key’words

•Keyword targeting – product/service related keywords, category related keyword, industry related
keywords.
•We optimize opportunistic keywords – keywords that are not only bring traffic also converts.
 Other On Page Recommendations
Sitemaps :
XML Sitemap : Not Found
HTML Sitemap : Not Found
Recommendations : XML sitemap is for the search crawlers whereas HTML sitemap primarily
focuses on helping human visitors navigate your website.

Robots.txt : Not Found

Recommendations : your website don’t have robots.txt. Pages that are included in a
Robots.txt file tell the search engines NOT to crawl these pages.
Ideally any legal information (http://www.yourdomain.com/legal.aspx to robots.txt), partner
details etc. can be added to Robots.txt.

Footer Links : Found

Recommendations : It is suggested to have footer links pointing to the important pages of
the site, which in turn will increase the exposure for those pages. It also makes the site
navigation easier for the visitors.
 Off Page Optimization
The webpage has very less backlinks. Backlinks play important role in boosting the search
engine rankings.

Recommendations :

The following activities need to be carried out on a continuous basis to generate backlinks
traffic which in turn will yield a better Search Engine Ranking.

•Site submission to search engines and directories (free or paid)

•Ensuring continuous link building activities

•Decide on a strategy of continuously keeping the website content fresh. This might
include Article Submission, Blogging and XML Feeds.

•Generating traffic through Social Media Optimization (SMO) by submitting to various

social bookmarking sites like dig, delicious, stumble upon

•Promotion on most popular Professional Networking Sites like Linkedin.

 Off Page Optimization/Link Building
The webpage has very less backlinks. Backlinks play important role in boosting the search
engine rankings.

Write and publish articles and press releases:

When you have something newsworthy going on, such as a new brand of products being offered on your
ecommerce site, publish a press release about it.

Create product video highlights

Video is becoming huge for search engine optimization, especially for ecommerce SEO.

Product Reviews
Host product reviews on the website and these are good way to generate backlinks to the products.
Submitting good reviews in different review websites

Classified Submissions:
Submitting the products in the classified sites to generate good volume of traffic and links

Pinterest:
Pinterest is becoming the powerful tool for link building. We can submit the images and get inbound link
from it.

Blogging:
Maintaining the internal/external blogs are good way to generate inbound links
 Reports
We will be sending you the weekly/biweekly and monthly reports.

Reports:

Biweekly - Keyword Ranking + Link Building + Traffic Report

Monthly - Keyword Ranking + Link Building + Traffic Report
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