CREATIVITY

& INNOVATION
Creativity?
 Creativity
• Creativity is the ability to generate innovative ideas
and manifest them though into reality. The process
involves original thinking and then producing.
• Creativity is defined as the tendency to generate or
recognize, ideas, alternatives, or possibilities that may
be useful in solving problems communicating with
others, and entertaining ourselves and others.
Being creative is seeing the same thing as everyone
else, but thinking of something different.
Creative peoples think differently from
non-creative peoples
 Any one can make the simple complicate

Creativity is making the complicated simple

Creativity as a Self Development
tool
 #WikiCourses
The Creative Individual
http://WikiCourses.WikiSpaces.com
Mohammad Tawfik
 Boost your creativity

One of the best ways to develop creativity is to

become an expert in that area. By having a rich
understanding of the topic, you will be able to
think of novel or innovative solutions to
problems.
Any idea can be creative when it is (a) novel
and (b) appropriate
Creative idea?
Creative idea
 OBJECTIVES OF CREATIVITY

• Main objectives of a creative thinking process

is to think beyond existing boundaries,
• Multiple solutions and alternatives
• To Increase productivity
• Exploit employee potential
• Transcend boundaries
• Foster innovation
 Importance of creativity
• To thrive in business, we must be creative.

• To obtain competitive edge in business creativity is

essential

• Creativity is the root of innovation

• Innovation is specific tool of entrepreneurs the means of

which they exploit change as an opportunity for a

different business or different service.

 PEOPLE WHO EXHIBIT CREATIVE
BEHAVIOUR

• Tend to think visually

• See possibilities
• Are not afraid to take risks
• Are prepared to make mistakes
• Are adaptable to different environments
• Are adaptable to changing circumstances
• See relationships between seemingly
disconnected elements
• Like to investigate new possibilities
• Take the initiative
• Are highly imaginative
• Are future oriented
• Think out of the box
Difference between Creativity and Innovation?
 Comparison
BASIS FOR CREATIVITY INNOVATION
COMPARISON

Meaning Creativity is an act of Innovation is the

creating new ideas, introduction of something
imaginations and new and effective into the
possibilities. market.

Process Imaginative Productive

Related to Thinking something new Introducing something

new

Money Consumption No Yes

Risk No Yes
The scientists have
proved that the
capacity of human
brain is immense but
we are using only 3%
of our brain; this
means even Einstein
used just close to 6%
of his capacity.
Products with different technology and usage
 Take two or more concepts and put them
together into something new and useful in
some context
Improved product
High risk high return strategy
 Blockages and Barriers in Creativity

• Tradition
• Control
• Overspecialization
• Negativism
• Fear of failure
• Impatience
• Confusion
• Group pressure
 Blockages and Barriers in Creativity

• Jealousy
• Laziness
• Lack of commitment
• Lack of support
• Fear of change
Creative or not?
Creative or not?
 The Quality Of Creative Thinking
Can Be Judged By Three Criteria

• Productivity

• Originality

• Flexibility
Creativity acts like a tortoise
 Have a ton of terrible ideas.
The more ideas you can think of, the better chance you’ll
have a good one
Step away and do something else.
Anything else.
 Break down the problem
Start small and work your way up.
 Create a range ofsolutions
From a standard solution to wacky.
 Don’t get discouraged
“Learned Helplessness” is a
real thing
 Creativity process

Problem Information Production of

recognition Gathering creative ideas

Idea/s Selection of
implementation creative idea/s
Problem Problem Problem

Problem Problem Problem

 Organizational Creativity

• Coming up with solutions to business

problems
• Indentifying new problems
• Developing new processes/ways of working or
new products/technologies
• Involves thinking outside the box and thinking
in other boxes
What is the most important leadership
quality over the next 5 years?*

A study by IBM found that creativity was the

most often cited leadership quality for CEOs,
with 60% citing it.

*Carr, A. (2010). The most important leadership

quality for CEOs? Creativity. Fast Company.
 Work Environment Can Stimulate
Creativity
• Supportive supervision
• Reward and recognition
• Fair and constructive evaluation of ideas
• Sufficient resources
• Freedom to work and take calculated risks
• Helpful, knowledgeable coworkers
• Social relationships
 Work context impediments to
creativity
• Internal politics
• Harsh criticism
• Destructive competition
• Avoidance of risk
• Close monitoring
An individual's creativity can be improved
with practice.
Individual and Group Creativity
Thank you