Group 1

Aakriti Mishra
Ankush Birla
Gaurav Khatri
Monal Dey
Surbhi Sabharwal
Table of contents
1. Problem B
L
2. Existing Solution
3. Competition O
4. Our Concept O
M
5. Industry Analysis
Problem
Problem Statement: Introducing an energy drink for the millennials that offers a great
taste with nutrition.
Need Gap: Our product will fulfill the needs of the consumer who due to their hectic
schedule requires energy drinks which have a great taste and do not affect their health.

The existing drinks are either very high on calories or comes with a taste that is not
preferred by all.

• Social aspect Indirect

• Target Market Everyone
 Energy Drinks: Red Bull, Monster, Energize

Issue: Taste Preference

High on Calories (Approx 120)

Existing 2. Non- Alcoholic Beer: Budwiser, CarlBerg, KingFisher

Solution Issue: High on calories (60 calories)

Taste Issue

3. Soft Drinks: Pepsi, Coke, Thumbs Up

Issue: Unhealthy (140 Calories)

 Rivalry
HIGH
• Threat of entrants
LOW
• Buyer Power
Industry
MEDIUM
• Threat of Substitute
Analysis
HIGH
• Bargaining power of supplier
LOW
Ready.
Steady.
RUSH!