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i Largest paint manufacturer in the country and top 10 in the
world

i Faces competition from 12 organized and over 2000

unorganized players

i Current Annual turnover of - Rs 5650 Cr.

i Pioneers in the field of customized paints and home

painting solutions

i Has offices in 22 countries, and its 30 paint manufacturing

facilities service consumers in over 65 countries
i ðwns 3 of the 5 layers of the supply chain (viz.
the paint factories, the regional distribution
centres and the sales depots)

i Sells directly to over 25000 retailers and

ð
s

i IT integration across the entire chain except

the retail outlets
 ͻ T e e an attern as iffic lt to re ict even it t e s ort of istorical
ata/tren s as cons er references ere c anging fast
Forecasting ͻ elie on o e gro n sol tions for lanning an i le entation

ͻ a aterials co rise 60% of t e val e c ain ic req ire acc rate forecasts
ͻ Constant ation of Bð
an o ting calle for freq ent c anges in t e
Proc re ent roc re ent lanning rocess

ͻ
an fact re all t e s a es ¢ !"

 #in all t e

acks ¢ $
"  #

an fact ring

ͻ Ha to aintain inventory levels for all %&

ͻ C sto er c oice li ite to n ber of SKUs
Distrib tion
ðbjective
i Distribution
Paint dispensing machines
i Altered the production pattern from shades to
producing bases
i Reduced inventory and liminated redundancy of stocks
i Approx. 11000 color tinting machines including multiple
machines across some counters
i Has helped expand the range of shades for each product
category, offering a choice of shades to consumers in the
hundreds.
i For the retailers it has eliminated the sales loss for want of
range/desired shade

i2 distribution planner used to develop distribution

schedules based on constraints
i
anufacturing
Strategy changed to manufacturing bases thus providing
economies of scale

Using i2
aster planner to deicide which plant to

manufacture what product depending on
i Capacity constraints
i nvironmental constraints
i Key raw materials

Helps optimize the process such that least inventory is

produced to maintain the expectations of service and safety
stock

Better planning reduces the number of rush orders

Factory Scheduler used for machine by machine and unit by

unit planning of production schedules
i Procurement
i2͛s factory planner used to identify the raw
material and packing materials and who to source
it from

Also provides the ideal formulations required for

manufacturing products

A better materials planning system allows the

company to create more complex paint formulas

Helps select the best vendor and manufacturing

method for any given situation
 Reduced Finished Inventory cycle from !

Business is currently ' of that before BPR
Increase in the number of shades from !

Achieved an ( )   $$for SKU sales at the location level
Built a competitive advantage in terms of inventory management
iDebt to quity ratio reduced to
0.5 thus making Asian Paints an
almost debt free company
iProvided Asian Paints to
aggressive expand in the
domestic and foreign markets
through acquisitions