Types of Media:

Print, Broadcast, New Media (Lec)

OBJECTIVES
At the end of the lesson, the students are
expected to:

• Classify contents of different media types

• Define media convergence in different contexts.
• Create a poster on how different media affects
students’ everyday life.
books, newspaper, television, YouTube, magazines, social network, radio,
mimeograph, newsletter, cellphone, journals, film/movie

PRINT BROADCAST NEW MEDIA

Types of Media
Print Media - media consisting of paper and
ink, reproduced in a printing process that is
traditionally mechanical.

Magazines Newspaper
Broadcast Media - media such as radio and
television that reach target audiences using
airwaves as the transmission medium.

Television Radio
AIDA motto for design
Attract attention, get their Interest, build Desire for product, provide a method for Action
New Media – contents are organized and
distributed on digital platforms.
 Platforms – a service, site, or method that delivers media
to an audience.

Internet
Computers
Social media
Online advertisements
Digital music or video files
Media Convergence
- Co – existence of traditional and new media
- It is the ability to transform different kinds of
media into digital code, which is accessible by
range of devices.
- Happens when different (two or more) media
sources join together.
Media Convergence usually occurs in various
platforms such as:
• Social Network
• Learning Management System
• Product Advertisement
• News Agency
• Multimedia Personality
Media Convergence
• Smartphones
• Computers
• Internet
• Facebook
• Google
Media Convergence Platform Specific Example
Communication
Education
Advertisement/Commercial
News
Entertainment

Media Convergence Platform Specific Example

Communication Social network Facebook, Instagram, functionality of social media
Education Learning management system Google class, Edmodo
Advertisement/Commercial Product advertisement Digitized print ads across different platforms
News News Agency A newspaper that still publishes through print and
have online portal (website, apps,
others) with multimedia contents
Entertainment Multimedia personality A person who has a television show, publishes books,
launches music record, appears
in movies, endorses commercial products, peddles
product line, has a digital
multimedia game, concerts, etc
GROUP ACTIVITY

Create a poster on how different media affects

your everyday lives as a student.
Criteria 5 4 2 1
Appropriateness
Originality
Meaningfulness
Completeness