Blogging

• platform for sharing personal thoughts

• The term was created by Jorn Barger in 1997,
and it was used to describe a personal weblog,
an online journal or a diary. It was primarily
used by journalists and writers as a way to
express themselves
• A blog is a website or a web page that is
regularly updated with new content.
 Blog vs. website
• Frequency of updates
• Engagement level
• Search engine friendliness
 Types of blogs
• Personal blog
• Business blog
• Niche blog
• Affiliate blogs
 Blogging Platforms
• WordPress
• Blogger
• Tumblr
• Linkedin
• Medium
 What is internet marketing?
• Internet marketing, or online marketing, refers
to the promotion of goods and services on the
internet.
 Types of online marketing
• Email marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing
• Affiliate Marketing