Prepared by: Cherry Sanglitan

CONTEMPORARY
ARTS PRODUCTION
 Art Production
 Creation of products from an artistic effort.
 Process where artists manipulate materials
to their understanding of art and
sentiments.
 Deliberate activity of inventiveness and not
duplication of somebody else’s artwork.
 Involves a variety of skill, technologies,
dispositions and materials.
 Art Production Planning
 Aim: prepare students for future work by
providing skills and knowledge to tell their
own stories and ability to interpret the
stories of others.
 Explore, experiment & interpret their world,
reflecting & assessing contemporary life in
the midst of social & cultural pressures.
 Consider the role of audience
 Creation of art
 Process of manipulating current medium to
arrive at something that does not only
appeal to one’s sensibilities but give
meaning to life as well.
 The Student as an Artist
 Students have the ability to mirror the
contemporary world through manipulation
of tools and materials to express themselves
and their environment. They can serve visual
guides as artists are found anywhere.

“One can never be limited by resources as art is

infinite and immense.”
 Integrative Art in the
Classroom
 Art enhances creativity; promotes individual
competence in expressing their thoughts,
sentiments, principles & values in a visual
and tangible form.
 Creativity –involves skills, technologies &
manipulation of material according to one’s
competence.
 School, as learning environment is the most
effective venue to foster creativity.
 Integrative Art in the
Classroom
“An understanding of art is enhanced by one’s
experience of it.”

 Art production activities –require cognitive

processing and contemplation. Meaning and
intentions of the learner should be
expressed in his or her creative work to
foster application & greater self-esteem.
 Procedure in the Production
Design Plan
Step 1. Investigate
 Collect & discuss samples of artworks,
materials that motivated you.
 In the creation of a film or a video, the
choice should be a film that have inspired
you.
 Investigation involves research &
exploration of ideas.
 Procedure in the Production
Design Plan
Step 2. Conceptualize
 Through brainstorming, feedback, reflection
and evaluation for the production written or
visual exploration of ideas should be listed.
 Ideas can randomly & spontaneously pop
out. Weighing pros & cons of ideas will
determine its corresponding merits.
 Choosing these relevant ideas & seeking for
feedback from other people should be
documented.
 Procedure in the Production
Design Plan
Step 3. Set the Objectives
 The objectives and purpose of the product
should be elaborated in this past.
 The purpose should be discussed as well as
the expected outcome of the artwork.
 Procedure in the Production
Design Plan
Step 4. Assess the Audience
 It is necessary to describe the audience.
Their expectations, attitudes and knowledge
about the product or artwork should be
explained in this area.
 Procedure in the Production
Design Plan
Step 5. Create the Written plan
 The written plan will serve as the guide for
the entire creation of the product.
 Varied art activities means differences in
approaches & techniques.
 Log lines for films and shot list for
photography can be used.
Log Line –a one-sentence summary of a
television program, film, or book that states
the central conflict of the story, often
providing both a synopsis of the story’s plot &
an emotional “hook” to stimulate interest.
Sample Log Line

 PIRATES OF THE CARIBBEAN: THE CURSE OF THE

BLACK PEARL
’Blacksmith Will Turner teams up with eccentric pirate
“Captain” Jack Sparrow to save his love, the governor’s
daughter, from Jack’s former pirate allies, who are now
undead.’

 BRIDGES OF MADISON COUNTY

‘An Iowa housewife, stuck in her routine, must choose
between true romance and the needs of her family.’
Shot List–a document of lists and describes
the shots to be filmed during principal
photography. There is no format for the shot
list.
 Procedure in the Production
Design Plan
Step 6. Create the Visual plan
 Work on the visual plan which will actually
determine the flow of the story according on
the detailed storyboards, flowcharts etc.
based on the planned movements from
beginning to end.
 What is a Storyboard?

 A graphic organizer in the form of

illustrations or images displayed in sequence
for the purpose of pre-visualizing a motion
picture, animation, motion graphic or
interactive media sequence.
A Creative Storyboard
Sample Storyboard Form
Sample Video Flowchart